With the rapid development of the home furnishing market, the variety of furniture products has become increasingly rich, and consumers' demand for personalized and customized services has become more and more prominent. In recent years, the rosewood furniture industry has entered a stage of transformation and upgrading, and rosewood customization has also attracted growing attention. Mingtang Rosewood Has Real Distinction Mingtang Rosewood Furniture Co., Ltd. was established in October 1998. Headquartered in Dongyang, Zhejiang Province, it is a large furniture manufacturing enterprise integrating the R&D, production, and sales of classical furniture. As one of the top ten most influential brands in rosewood furniture, Mingtang has modern garden-style factory buildings, automated intelligent production workshops, and imported patented drying technology. It uses food-grade G20-standard environmentally friendly paint to faithfully restore the natural grain of the wood, guide innovation in rosewood manufacturing craftsmanship, and achieve seven major improvements in product quality, giving its products greater practical and artistic value. The industry often refers to Mingtang Rosewood as the Whampoa Military Academy of the rosewood furniture industry. Mingtang began team building very early and took the lead in establishing excellent teams in branding, management, R&D, production, and sales. This also laid a deep foundation for Mingtang's later sustained momentum. Over the past twenty-plus years, Mingtang has truly achieved booming production and sales and widespread acclaim, evolving from an international summit furniture supplier into a principal drafting unit of the national standard Specifications for Materials Used in Rosewood Products. In terms of corporate culture, from the very beginning of its establishment, Mingtang has practiced the corporate culture of doing things clearly and behaving uprightly, guaranteeing product quality with genuine materials, striving for excellence, and operating with integrity. In terms of hardware, Mingtang owns a 400-mu garden-style factory complex, has continuously upgraded the equipment in all workshops in a modern way, and embarked on the path of independent design and R&D-led product development. Throughout its decades of development, Mingtang Rosewood has always stayed true to its original aspiration, continuously strengthening product quality, innovating marketing strategies, improving service quality, and building brand depth, thereby achieving considerable development.
Soonfor Helps Mingtang's Digital Transformation If rosewood furniture enterprises want to keep pace with the times, they must reform their management thinking and management framework, and solve rough and complex management problems through work breakdown and improved management mechanisms. Because rosewood customization lacks unified standards, consumes substantial time and labor, and often lacks a complete management system, personalized customization in the rosewood furniture industry has still largely remained at the level of tentative and shallow customization. As a benchmark in the classical furniture industry, one of the top ten influential rosewood furniture brands, and an excellent overall furniture solution expert, Mingtang Rosewood began paying attention to enterprise digital transformation more than ten years ago. In 2018, Mingtang Rosewood entered into a partnership with the well-known industry player Soonfor Software. Soonfor Software conducted a comprehensive review and plan for Mingtang Rosewood's digital management, upgrading areas such as the sales receipt cycle, procurement payment cycle, product structure engineering, lean production management, and cost management. It also determined the digital development direction for the next five years, providing data support for subsequent operation and management. In 2022, Mingtang additionally purchased Soonfor's digital marketing system to empower dealer management and officially began its transformation path toward high-end whole-home rosewood decoration and customization. Benefits of Mingtang Rosewood's Digital Transformation 1. Built a management system suitable for Mingtang's production management and supply chain management; 2. Achieved the greatest possible information sharing and effectively solved information silos; 3. Realized seamless connection of operating processes across departments and reduced communication costs; 4. Unified operations for all departments on one platform, significantly improving staff work efficiency; 5. Greatly improved the enterprise's overall management level through lean transformation. Dealer Conference Empowers the Enterprise 2023 is a year for Mingtang to continuously change and innovate, plan major strategies, lay out major plans, comprehensively upgrade, and strengthen brand marketing. It is also a new era of major development and major opportunity for Mingtang's comprehensive upgrading. Recently, Mingtang Home's core dealer summit themed Breaking Boundaries x Leading the Way was successfully held in Dongyang, Zhejiang. All of Mingtang's leadership, together with core dealers and strategic partners from across the country, gathered together to witness another new chapter in the era of Mingtang Home after 25 years of steady advancement by Mingtang Rosewood. Zhang Xiangrong, general manager of Mingtang Home, interpreted on site the current state of development in the rosewood furniture industry and offered new insights into the past sit-and-wait merchant model. He said, 'We must break the original constraints, adapt to the trend, reconstruct the terminal management model of people, goods, spaces, and customers, activate a proactive merchant mindset, build a diversified channel matrix, create differentiated brand marketing, and enhance market competitiveness.' Today, the channels through which consumers receive information and make purchasing decisions when buying furniture have changed greatly. In the past, the store decided everything. Now the consumer decides everything, and forming new business models through new retail is inevitable. The ultimate goal of empowering dealers remains serving consumers. Data show that attention to Chinese-style home furnishing is currently continuously surpassing modern minimalism, Nordic style, and American style. However, it is undeniable that because the Chinese-style home decoration market is relatively immature, many consumers feel somewhat at a loss when facing Chinese-style home decoration, and they also hope the industry can offer more experience for reference. At the dealer conference, Soonfor Software Senior Consultant Liu Yihui gave an excellent presentation on the overall solution for home furnishing marketing enterprises in the era of Industrial Internet Plus. In terms of dealer store management, Consultant Liu offered suggestions to Mingtang Rosewood dealers from the customer perspective, business perspective, and efficiency perspective, emphasizing the importance of operating with care and using big data analysis. Summary As consumers have more and more choices of products and increasing freedom of selection, they are becoming more discerning. In the home furnishing industry, many enterprises have already launched personalized customization services, such as panel furniture, upholstered furniture, and whole-home customization. From the perspective of the broader trend of industry development, personalized customization is a major wave and a major trend, and it is also a direction that Mingtang Rosewood Furniture will firmly seize. In the broader environment of 2023, the Matthew effect of the weak becoming weaker and the strong becoming stronger is becoming even more obvious. And with its powerful overall strength, Mingtang, under the coordinated efforts of the Mingtang team, is bound to become one of the stronger players.
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