1. In just a few years, Prince Home doubled labor efficiency and store efficiency in its finished furniture business, allowing the company to move from excellence to outstanding performance. Its transition from finished products to customization took only one year to achieve a breakthrough leap from zero to one, followed by rapid year-on-year growth at a multiplied pace. In overall process management, it has achieved front-end, mid-end, and back-end integration from marketing to manufacturing to supply chain, as well as left-to-right integration across operations. How did Prince Home accomplish this? 2. It took Prince Home ten years to grow from 0. to 300 stores, but from 2009 to 2011, in just two years, it expanded from 300 stores to 800 stores, and now to more than 1,500 stores. What has Prince Home gone through over these years? 3. Looking across the entire home furnishing industry, there are not many cases of companies that have been highly successful in transforming from finished furniture to customization. Most invested heavily and developed only moderately, but Prince Home is an exception. From finished furniture to customization, and then from customization to integrated furnishing, Prince Home has taken every step steadily, achieved rapid transformation success, and done so with relatively limited investment. What is their secret?
Let us explore the path behind Prince Home's successful transformation together! Top management attached great importance to digitalization In 2009, after ten years of development, Prince Home had already become a very mature home furnishing enterprise and welcomed the company's first tenth anniversary. The year 2009 was the most difficult year for China's industrial development since the beginning of the new century, with production growth falling to its lowest point in nearly ten years at the start of the year, and this was also a critical turning point for Prince Home. How could Prince Home continue to thrive over the next decade? This was a question the company's leaders had been constantly considering. Through various explorations, Prince Home's leadership found new momentum for the company's future development, namely digital management. They then began looking for a suitable digital management service provider. After making inquiries through many channels, they found Soonfor Software, and in 2010 they officially launched the Soonfor ERP + CRM system project. With the orderly management of the ERP system inside Prince Home and the CRM customer management system externally, store orders could be sent directly to the factory. From business order intake to PMC, procurement, production, warehousing, logistics, and finance, all departments of Prince Home collaborated efficiently. Work efficiency improved dramatically, product quality rose, delivery cycles became shorter, costs were reduced, and profits also increased. At that time, overall management across the home furnishing industry was very weak. Not to mention ERP systems, even basic inventory, sales, and procurement software was not widely used. This took Prince Home's overall comprehensive strength to a higher level, and dealers were also very optimistic about the company. As a result, the number of Prince Home stores grew rapidly during those years. The successful launch of the first digital project allowed Prince Home to experience the benefits of digital management. In 2015, in order to further improve production capacity, Prince Home launched Soonfor's MES system. Later, it successively launched Soonfor's CRM system and SCM supply chain management system. In 2019, at its more than 1,300-mu home furnishing intelligent manufacturing base in the Tianqiong Industrial Park in Chengdu, it once again joined hands with Soonfor Software and began planning to build an intelligent manufacturing production line. In just a few years, Prince Home doubled labor efficiency and store efficiency in its finished furniture business, allowing the company to move from excellence to outstanding performance. Its transition from finished products to customization took only one year to achieve a breakthrough leap from zero to one, followed by rapid year-on-year growth at a multiplied pace. In overall process management, it has achieved front-end, mid-end, and back-end integration from marketing to manufacturing to supply chain, as well as left-to-right integration across operations. It can be said that the decision to adopt digital management was critically important to Prince Home's rapid development.
Main benefits of the intelligent manufacturing project
This intelligent manufacturing project connected all links of Prince Home's operations, from channel management, order receiving and splitting, planned procurement, production, warehousing, delivery, installation, and after-sales service. It enabled accurate and rapid flows of information, logistics, and capital, effectively solved the home furnishing industry's personalized demand challenges, and met different production models.In a real sense, it achieved closed-loop management from receiving customer demand to production on demand, and then to outbound shipment, delivery, installation, and after-sales service.
The project generated the following main benefits: 1. Comprehensive integration: It realized closed-loop management of data throughout the entire process, integration of business and finance, and integration of finished products and customization, allowing finished-product business and customized business to be highly integrated. 2. APS advanced scheduling: It realized flexible production in customized intelligent workshops. 3. Equipment interconnection: It fully connected production equipment with the MES system, effectively improving work efficiency. 4. Visual workshop management: The production progress and completion-status boards for each process section are clear at a glance. 5. System integration with business: It realized the integration of business, procurement, inventory, and costs across both old and new systems. Because of the impact of the pandemic, the project closing conference, which had long been planned, was not officially held until April 7, 2023. Representatives from Prince Home's Finished Products Division, Customization Division, Informatization Center, Finance Center, Customer Service Center, Supply Chain Center, Marketing Center, and the Soonfor Software project team all attended the meeting. Everyone conducted a comprehensive review of the project. Looking back on the whole process, they were all filled with emotion. Over hundreds of days and nights, all project team members fought side by side. During that time, they experienced the pandemic as well as various difficulties and challenges, but they trusted, tolerated, and respected one another, and through united efforts brought the project to a successful conclusion. All those who participated in the project also achieved unprecedented growth through this highly difficult challenge, making all the hard work worthwhile.
Mr. Bao of Prince Home concluded at the meeting: This intelligent manufacturing project has maximized Prince Home's material utilization, maximized labor efficiency, and shortened delivery cycles to the minimum. Only by finding a software company that understands the pain points of enterprise operations and working side by side with it can a company find what suits it best. And Soonfor is the best fit for us. 
About Prince Home Prince Home was founded in 1999 and is headquartered in Chengdu, Sichuan. It mainly has three major business segments: whole-home customization, finished furniture, and soft furnishing accessories, providing customers with one-stop integrated home furnishing services.
After more than 20 years of development, it now has more than 1,500 branded specialty stores across the country. Under its umbrella are ten series of customized products, finished products, and soft furnishing combinations across four major styles: European, American, Chinese, and fashionable modern. It has gradually become a model brand in China's home furnishing industry. Prince Home owns hundreds of design patents and has obtained national quality certification and environmental protection certification. It is highly praised in the industry and has won honors such as 'National Leading Brand in Quality for the Indoor Furniture Industry' and 'National Top 100 Integrity Benchmark Enterprise in Quality Inspection.' In 1999, Prince Home was founded in Guandu, Kunming; In 2009, the 320-mu Phase I intelligent manufacturing base, the upholstered furniture intelligent manufacturing base, began operation, and the number of stores exceeded 300; In 2011, the 220-mu Phase II intelligent manufacturing base began operation, and the number of stores exceeded 800; In 2013, Louis Koo became the brand spokesperson, and the brand strategy was comprehensively upgraded; In 2016, the number of stores nationwide exceeded 1,000; In 2017, the 650-mu Phase III intelligent manufacturing base was completed, and the industrial tourism project was officially launched; In 2018, the big-home strategy was launched, and whole-home customization services officially went online; In 2020, a 20,000-square-meter whole-home customization intelligent production line was fully completed, and a 2,000-square-meter whole-home customization showroom was unveiled, allowing consumers to experience complete one-stop services for whole-home customization, furniture and sofas, and soft furnishing accessories; In 2021, the whole-home customization business expanded further, adding door, wall, and cabinet customization, while overall whole-home delivery services became increasingly complete; In 2023, the intelligent manufacturing project was successfully concluded, and terminal delivery capabilities were further improved to an industry-leading level; From this development history, it can be seen that Prince Home's number of stores has grown steadily. Especially during the period from 2009 to 2011, the number of stores increased by 500 in just two years. From phase one to phase three, and from 300 mu to more than 1,000 mu, Prince Home's manufacturing base has also continued expanding, with development that is both rapid and very healthy. Following the trend of the era of furniture customization, Prince Home sought transformation When Prince Home was first established, its original name was Hongfu Prince, and it was an enterprise mainly engaged in finished furniture. With changes in consumption concepts and aesthetic preferences, consumers have placed increasingly higher demands on the quality of home life. Whole-home customization has become the choice of more and more consumers. From customized cabinets, wardrobes, and shoe cabinets in the beginning to today's whole-home customization and integrated customization, integrated home furnishing has become a trend in industry development.
In response to market development trends, Prince Home began trying customization in 2018 and successfully transformed into whole-home customization in just one year. In 2021, it further added customization for doors, walls, and cabinets, realizing high-quality delivery of multi-category products. Today's Prince Home can already provide consumers with one-stop integrated furnishing services, and it has shifted from its original business model of finished furniture as the main focus and customization as a supplement to a new model centered on customization with finished products as support, using customization to drive finished-product sales. This has greatly improved enterprise profits and enabled the company to develop in a healthy way.
In the home furnishing industry, the era of mass production is gradually fading away, while personalized customization is gradually becoming mainstream. Intelligent manufacturing is one of the important ways for home furnishing enterprises to improve management capabilities. As intelligent manufacturing penetrates every link from demand to production, intelligence can improve the precision and scientific nature of decision-making, shorten decision cycles, and effectively reduce the trial-and-error costs brought by uncertainty in decision-making. Prince Home adheres to the principle of 'starting from customer needs and ending with customer satisfaction.' It has always taken 'intelligently manufacturing comfortable living' as its mission and 'building a national brand with an international vision' as its vision, and is committed to providing Chinese families with one-stop home furnishing solutions that are comfortable, environmentally friendly, and highly cost-effective. Prince Home has shown great foresight, taking the lead in carrying out a comprehensive digital layout and making continuous efforts around the company's mission and vision. Whether in enterprise reform or digital investment, Prince Home, with its daring to lead the way, is undoubtedly one of the most successful transformation cases. Prince Home's future is immeasurable. Congratulations! Wishing you smooth progress all the way and ever-greater prosperity.
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