Baining Bedding Launches a Soonfor Digitalization Project
Baining is a vibrant local Dongguan brand with a 30-year commitment to people-centered values, healthy deep sleep, quality sleep products, and comfortable home living spaces. To build a smarter and more mature management system, respond faster to market demand, and improve operating and management efficiency, Baining Bedding recently launched a Soonfor digitalization project.
Affiliation and Business Scope
Baining Bedding belongs to Guanghui Home Group, a leading Chinese home furnishing brand. Guanghui Home is one of the largest operators in the Pearl River Delta by business area, number of stores, and product categories, covering furniture manufacturing bases, building materials, furniture malls, mattress factories, real estate, and other diversified businesses.
The company was export-oriented in its early years, with products sold to North America, Southeast Asia, the Middle East, and other markets. In 2008, it adjusted product development and business direction and entered the domestic market strongly. Its current product lines include the Mushang series, Xuanmeng series, Yinzhuan series, Lexiang series, Baining sofa series, and hotel engineering series.
Brand Positioning
Baining has studied and manufactured healthy sleep products since 1993, with the core brand concept of making good mattresses for Chinese people. Its production base is located in Dongguan Songshan Lake High-Tech Industrial Park, and the company has more than 20 years of experience in mattress and upholstered bed research, manufacturing, and sales.
Baining integrates global high-end sleep resources, professional machinery, ergonomic principles, strict quality management, refined materials, precise workmanship, and elegant product style. It has become an influential sleep bedding brand in Southeast Asia.
Development Milestones
| Year | Milestone |
|---|---|
| 1995 | Won the title of innovative private enterprise in the furniture industry |
| 1998 | Opened overseas markets and became influential in Southeast Asian bedding |
| 2004 | Won the title of excellent hotel supplies supplier |
| 2006 | Won the five-star sleep professional brand title in hotel engineering |
| 2008 | Proposed the product purpose of diamond quality with 30-year use assurance |
| 2013 | Received Chinese Famous Brand and China Green Environmental Product certificates |
| 2017 | Established the Dongguan manufacturing center |
| 2019 | Won the Jinyi Award, known as an Oscar-level award in furniture design |
Project Launch Statements
General Manager Yang said that the company's former management model no longer fits current market demand. Baining chose Soonfor because of its professionalism in pan-home digitalization and expects the project to improve sales, procurement, finance, production, and customer-side management efficiency.
Project Manager Huang noted that the company had proposed replacing its digital system three years earlier. During the pandemic, business volume continued to rise, exposing more management problems and making the Soonfor project necessary for improving the management system and work efficiency.
Project Executive Manager Wu said the finance department will benefit significantly through clearer reconciliation and data checking. The project is expected to realize integrated business, production, and financial management while optimizing all management processes.
