Jiepai Group's Cross-Border E-Commerce Growth Path
Under globalization, cross-border e-commerce has become an important force in international trade. Jiepai Group, as an integrated and export-oriented home furnishing enterprise, has taken Chinese manufacturing to the world through cross-border platforms, competed with international giants, brought back experience and technology, and helped drive industry growth.
Global Layout
Jiepai Group has seized overseas expansion opportunities and built a global market layout. It has more than ten subsidiaries, with businesses covering furniture, home furnishing materials, management software research and development, food, and other areas. In China, it has subsidiaries in Zhejiang, Sichuan, Guangdong, and other regions. Overseas, it has subsidiaries in Hong Kong, the United States, and Europe.
The group also established an overseas upholstered furniture production base in Serbia, named Jiepai Home. Its goal is to use customer demand as the target and science and technology as the driving force to become a global leading cross-border e-commerce enterprise.
Opportunities, Risks, and Management Challenges
Cross-border e-commerce competition covers price, quality, service, and every link of market operation. Jiepai Group must continuously improve brand value, strengthen product research and design innovation, and optimize customer service to win consumers through differentiated competition.
Globalization also brings rapidly changing consumer demand and more complex supply chains. Jiepai needs upgrades in front-end sales and back-end logistics while facing raw material price fluctuations, rising transportation costs, legal compliance risks, and cultural communication differences in international trade.
Digital Empowerment and Growth Logic
Jiepai Group found that various organizational structures and management methods did not effectively raise management efficiency or prevent management risks. In March 2024, the group signed a digital strategic agreement with Soonfor Software to build an overall digital management plan and realize a management leap.
Seven Digitalization Goals
| Goal | Content |
|---|---|
| Precise decision support | Collect, integrate, and analyze large amounts of enterprise data to improve decision responsibility and efficiency |
| Product quality optimization | Use automation and intelligent technology to monitor and adjust production in real time, improve efficiency, reduce waste, and raise quality |
| Extreme cost control | Calculate and control operating costs more accurately and develop reasonable cost-control strategies |
| Risk prevention | Monitor market, financial, technical, and operational risks in real time to reduce probability and impact |
| Service improvement | Understand customer needs and preferences more deeply to provide personalized and refined products and services |
| Research and development innovation | Introduce advanced technology and R and D tools to shorten product development cycles and support innovation |
| Resource integration | Coordinate internal and external resources, including supply chains, sales channels, and partners, through a digital management platform |
