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Pioneer of the Zen Furniture Category | Xi'an Yuanmu Launches Soonfor Digital Marketing Project

Published on: 2024-10-23

For a quieter life, choose Yuanmu Zen Furniture. Recently, Xi'an Yuanmu launched the Soonfor digital marketing project. This is another deep stage of cooperation in digital construction between Yuanmu and Soonfor, following the successful completion of the first-phase digital project. The new project will help the enterprise build a more precise marketing system, empower bothdirect-operated stores and dealers, and push forward Yuanmu's comprehensive digital transformation.




Expected project benefits:

1. Systematic management of customer resources to improve customer experience

Customer information from store visits can be registered quickly through the system, making it easier to manage potential customer resources and improve follow-up efficiency for store staff.

2. Automated customer management processes to improve operating efficiency

From order opening, payment collection, and goods requests to delivery and after-sales service, the sales process can be automatically controlled through the system, reducing operating mistakes and avoiding manual order errors or omissions.

3. Transparent inventory and accounts to reduce work errors

The system allows stores to track inventory, order progress, and account details in real time, simplifying reconciliation and avoiding the confusion and mistakes of traditional checking methods.

4. Data-driven decision-making to support precise marketing

Real-time sales statistics improve store management efficiency. Through store sales big data analysis, targeted marketing strategies can be implemented to improve conversion rates.






Build a precise marketing system and advance comprehensive digitalization
Digital construction is a continuous process of evolution rather than something with a final finished state.

Mr. Li of Yuanmu said that enterprises must take a long-term view of digital layout. The first-phase digital project that Yuanmu completed with Soonfor two years ago was already a successful beginning. The current digital marketing project is the second phase, and the company is very confident in its successful implementation. He said that although starting is always difficult, in today's highly competitive environment the enterprise must deepen digital construction and steadily promote digital management in order to remain competitive.


For this digital marketing project, the main focus is to help Yuanmu build a more precise marketing system. Mr. Li said that digital marketing systems are now used by major manufacturers, and whether a customer can be tracked and managed in time, from a potential customer to an interested customer, then to aconverted customer and finally a repeat customer, depends on whether this project can be successfully launched. He emphasized that this project is not only the responsibility of the marketing center, but is based on the entire management system platform and requires joint effort from both the factory and the marketing center.

Yuanmu's information planning manager Zhao Mengjiao said that the digital marketing system is crucial to the enterprise. Over the past three years, the state has attached great importance to digitalization and has provided strong subsidies for enterprises in this area, which also means companies must make real breakthroughs in digitalization. Because digitalization involves management, processes, and data analysis, enterprises without digital tools have no support for meaningful data analysis. She added that data is highly valuable for the future direction of enterprise development. This digital marketing project starts with direct-operated stores, will gradually empower dealers, and will ultimately aim for full coverage. She also emphasized that digital construction is still a long road, and that although the first-phase project is already progressing steadily, the second phase also requires full participation and active execution to advance comprehensive digital construction step by step.

For furniture enterprises operating in today's fast-changing market environment, digital construction is a key factor in maintaining competitiveness. Through continuous digital innovation, management optimization, and stronger digital transformation in both internal management and external marketing, enterprises can not only improve internal operating efficiency, but also create more business value and continue driving growth and innovation.



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