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Soonfor Software Appears on CCTV News, and Room 4 of the Quarrel Show Is Going to Blow Up!!!

Published on: 2022-03-22

Since the report "Manufacturing Goes Digital | Decoding the Digital Password of the Home Furnishing Industry with the Spirit of Craftsmanship" aired on Dongguan Radio and Television on November 6. last year, Soonfor Software's Argument Room No. 4. has caught the attention of CCTV reporters. Just like when Dongguan TV reporters first visited us, they were especially interested in our "argument room" culture.

Soonfor Software's Argument Room No. 4. Has Gone Viral!

It was also because of the Dongguan TV program that CCTV later took the initiative to request another interview with Soonfor Software.

Soonfor Software Appears on CCTV News, and Argument Room No. 4. Is About to Go Viral!!!

All across the country, efforts are being made to promote the digital transformation of small and medium-sized enterprises. Yet in this process, many business owners are unwilling to transform, afraid to transform, or simply do not know how to transform, and there are still many voices of doubt. In our work, we often end up "arguing" with clients in order to persuade them.

As a digital empowerment service provider for home furnishing enterprises that is highly valued and recommended by the government, CCTV felt that Soonfor Software's argument room concept fits the current reality of promoting digital transformation for SMEs. That is why on March 17, in the CCTV-13 News Channel program Morning News, in the report "Solving the Difficulties of Digital Transformation for SMEs," a special reenactment of a scene from Soonfor's argument room was featured.

Soonfor Software Appears on CCTV News

In fact, Soonfor Software's argument room has two layers of meaning:

1. Arguing with Clients

As a software service provider that has focused on upgrading information-based management in the home furnishing industry for 26 years, Soonfor not only provides management software, but also offers overall solutions and implementation services for management consulting, intelligent manufacturing, intelligent marketing, and more. Over the years, it has accumulated advanced management methods, experience, and models from thousands of large and medium-sized home furnishing enterprises.

If clients regard us only as a "supplier" rather than a "partner," "teacher," or "friend," then even when clients clearly have problems, we cannot point them out and instead simply follow their ideas. In the end, such clients will not be able to transform successfully.

Therefore, even at the risk of losing cooperation, we still choose to "argue" with clients. The purpose is not to close deals, but to help clients implement and truly put solutions into practice, ensuring 100% project success. In turn, once the reputation is established, new clients naturally come through word of mouth. Thousands upon thousands of enterprises have passed through Soonfor's argument room. Some arguments succeeded, and some failed. The enterprises that "argued" successfully are now, by and large, also successful enterprises.

It is precisely because Soonfor has always upheld this culture that Soonfor Software sometimes appears less polished than some peers in commercial communication. When clients have grown used to flattering words from most service providers, it naturally feels uncomfortable to hear Soonfor's consultants seriously point out various problems in the enterprise, or to hear Soonfor's business team say that our pricing is standardized and transparent. But good medicine tastes bitter and honest advice is unpleasant to the ear, yet beneficial in action. Commercial formalities themselves do not bring benefits to clients, so we try to minimize them. It is because we truly want the best for our clients that we propose blueprints suited to their development and implement them only after both sides discuss and agree. If the client does not agree, we would rather not cooperate. We will not simply sign first to please the client and then watch them take a winding path in the wrong direction, wasting time and money.

That does not mean that, in the course of cooperation, clients must follow Soonfor 100%. During implementation, we help clients sort out business and operational processes together. We retain the client's good practices, highly respect and value client opinions, and for weaker practices we provide several suggested solutions. After discussion, both sides conduct trial runs, continue optimizing, and only then finalize the approach.

During the go-live process of digital systems, both parties must work from a position of equality, freedom, and mutual respect in order to do things well.

So we will insist on "arguing" with clients to the end.

2. Arguing with Colleagues and with Leaders

According to Soonfor Software founder and Chairman Zhang Aiguo, all of the company's meeting rooms are called argument rooms. The original idea was to encourage employees to freely express their views during work communication, without worrying about who they were speaking to, especially not being afraid just because the other person was a leader. As long as it is for the good of the client and for the work, everyone should be able to speak freely. Whether it is a complaint or a suggestion, it should be put openly on the table in the argument room rather than whispered about after the meeting. Even if the debate gets heated, once people leave the argument room, everyone is still a good colleague. Every time a new employee joins, Chairman Zhang emphasizes one sentence to him or her: "Don't engage in office politics. If there is a problem, give feedback promptly."

Soonfor Software has more than 300 employees, with branches in many parts of China and in Southeast Asian countries. More than half of them are IT R&D staff. As everyone knows, IT personnel tend to be relatively reserved and are not always skilled at expressing themselves. If a company does not encourage everyone to voice their ideas and reach alignment in thinking, then efficient coordination in action will be impossible. Over time, that would certainly be unfavorable for the company.

Soonfor also has another place that is just as interesting as the argument room: the chairman's office. If you come to Soonfor and quietly stand outside the chairman's office for a moment, you might happen to see an employee arguing loudly in front of the chairman, with the chairman red-faced, tossing his hair, and slapping the table, while the employee still sticks firmly to his or her own point of view and refuses to back down...

So Soonfor's argument room represents Soonfor's corporate culture and the management philosophy of its founder. It represents the idea that whether facing clients, leaders, or colleagues, everyone is equal, and all of us should have the courage to express our own opinions and suggestions.

No argument, no real understanding; no argument, no true closeness. It is precisely because Soonfor people dare to argue and know how to argue that they have broadened their minds and vision, built stronger mutual understanding, and grown closer to one another.

As the country lays out the digital economy and promotes enterprise digital transformation, it will also encounter many obstacles and difficulties. We also advocate that the government should argue more with enterprises, and enterprises should dare to argue with the government and with service providers as well.

As they keep arguing, various policies emerge, digital service providers become available, and enterprises become more willing to cooperate;

As they keep arguing, business becomes more prosperous and the economy becomes more developed;

As they keep arguing, the country becomes more prosperous and the people become happier and healthier.

Soonfor's Argument Room welcomes you!

Soonfor Software Appears on CCTV News

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