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Reporters Visit Soonfor to Decode the Digital Craftsmanship Spirit of the Home Furnishing Industry!

Published on: 2022-03-29

When a reporter from Dongguan TV first walked into Guangdong Soonfor Software Co., Ltd. and learned that the meaning of the name Soonfor is digital craftsman, the reporter's first reaction was, "Oh? Technology companies also talk about craftsmanship?"

"In this internet era of fierce marketing competition, it is truly rare to see a software company focused on a segmented field quietly carrying forward the spirit of craftsmanship, deeply integrating technology with tradition, and then empowering tradition through technology. Impressive!"

A Reporter Visits Soonfor to Decode the Digital Craftsmanship of the Home Furnishing Industry

Entering Soonfor

The Chinese name of Soonfor is quite distinctive. Without an explanation, people hearing it for the first time may not even know how to pronounce the first character.

The first character represents digitalization, informatization, and big data.

The second character represents skill, craftsman, and authority.

Soonfor means responding to customers faster and more simply.

Practicing true digital skills with craftsmanship and quickly empowering customers through a professional team: this is the meaning of Soonfor's Chinese and English names.

Soonfor Software was founded in 1995. More than 20 years ago, its founder, Mr. Zhang Aiguo, keenly recognized that the furniture industry had a relatively weak level of informatization compared with other industries. He then established a team to begin furniture software R&D, becoming the first person to propose the concept of furniture ERP and gradually extending the business to the broader home furnishing fields of home products, building materials, decoration, and renovation. Soonfor moved from a single ERP software service to a multi-software matrix including APS, MES, CRM, SCM, and WMS, solving highly collaborative management across the full chain and full process for home furnishing enterprises, including marketing channels, factory operations, and suppliers. It then expanded from conventional software services to overall solutions covering management consulting, intelligent manufacturing, and intelligent marketing.

Soonfor Software has gone through three stages of development: integrator of industry best practices, promoter of industry best applications, and leader of industry development. From proposing the concept of furniture informatization and implementing it through software, to promoting it in the market after successful practice, Soonfor advanced step by step and became a leader guiding industry development.

Therefore, Soonfor is not only a software company, but also a provider of overall digital solutions for the pan-home furnishing industry.

Because of industry characteristics, low entry barriers, workforce quality, traditional concepts, and other factors, home furnishing enterprises still lag far behind electronics, automotive, apparel, food, and other industries in overall digitalization. The Soonfor team feels a heavy responsibility, because the home furnishing industry urgently needs a digital empowerment enterprise that can focus on this industry. Therefore, facing various market temptations, the Soonfor team has always stayed true to its original aspiration, insisted on providing digital services for the home furnishing industry, and committed to being a digital craftsman for the industry.

What Is Craftsmanship?

Baidu Baike explains craftsmanship as follows:

Craftsmanship can be defined from six dimensions: focus, standards, precision, innovation, perfection, and people orientation. Among them, focus is the key to craftsmanship, standards are its cornerstone, precision is its purpose, innovation is its soul, perfection is its realm, and people orientation is its core.

Craftsmanship should have the following characteristics:

Pursuing excellence in products, refining every detail, and endlessly pursuing product quality and performance.

It requires makers not merely to manufacture a product, but to maintain a mindset of pursuing excellence.

In the past, craftsmen were inseparable from everyday life in China. Carpenters, coppersmiths, blacksmiths, stonemasons, bamboo weavers, and many other artisans used superb skills to make life better. As the agricultural era ended and society entered the post-industrial era, some old crafts and craftsmen that no longer fit modern life gradually faded from daily life, but the spirit of craftsmanship never becomes outdated.

Craftsmanship requires enterprises to polish their products continuously like craftsmen, pursue excellence, and withstand market tests and scrutiny. The core of craftsmanship is that enterprises must pursue scientific and technological innovation and technological progress. If enterprises are the lifeblood of a nation's economy, then an enterprise centered on technological innovation and progress is a source of power for national revitalization and a source of national wealth growth.

Proudly, Soonfor is exactly such an enterprise.

Soonfor's values are craftsmanship in mind and action, professionalism for the long term, and service for the long term. It aims to be a professional digital craftsman in the home furnishing industry, winning users' trust through professionalism rather than marketing. It serves proactively, thinks what users think, responds to what users urgently need, and pursues long-term service.

Therefore, on its path of focusing on digital services for the pan-home furnishing industry, Soonfor has also achieved many accomplishments and won countless honors.

Soonfor is a national high-tech enterprise, a dual-software certified enterprise, the leading unit of the Guangdong Furniture Industry Informatization Professional Committee, the chair unit of the Guangdong Furniture Industry Intelligent Manufacturing Committee, a software supplier for national intelligent manufacturing pilot demonstration projects, a teaching unit for the undergraduate ERP compulsory course at Central South University of Forestry and Technology, and the chief editor unit for pan-home furnishing intelligent manufacturing. It also holds 68 software copyrights, CMMI Level 3. certification, five-star after-sales service certification, and more.

Soonfor's Persistence

There are many software vendors in the market that are good at marketing but lack the ability to help home furnishing enterprises implement solutions successfully. This has led many enterprises to believe that adopting informatization is a path to certain failure or early failure. Some business owners who do not understand the facts become afraid to try after hearing such claims, which is one reason many enterprises are unwilling or afraid to transform.

Soonfor Software is committed to craftsmanship, not to marketing tricks.

Soonfor's chief consultant summarized it this way: after decades of deep cultivation in the industry market, Soonfor has never fought a price war with any competitor, including companies that pirate Soonfor software. It only focuses on R&D. Soonfor insists that it is not selling software to customers, but co-creating and sharing prosperity with them. Soonfor consultants are never merely the vendor side. In major projects, clients have even appointed Soonfor consultants to positions with real management authority, something possible only with full customer trust.

In his government work report on March 5, 2016, Premier Li Keqiang said that enterprises should be encouraged to carry out personalized customization and flexible production and cultivate a craftsmanship spirit of striving for excellence.

After learning about Soonfor last year, a director of the Financial and Economic Committee of the Guangdong Provincial People's Congress said with emotion: I also graduated from the mathematics department of Sun Yat-sen University. I never expected to have such an alumnus hidden in Dongguan, founding such an excellent company and drilling a 10,000-meter-deep hole into the earth from just 500 square meters in the home furnishing industry. This kind of craftsmanship is exactly what we need for Made in China 2025.

Many leaders of the Dongguan municipal government have also encouraged Soonfor during research visits to continue deep cultivation in the home furnishing segment, keep innovating, refine quality, and lead the industry.

Some say today's society is impatient, and many enterprises pursue immediate benefits from short, flat, and fast approaches, meaning low investment, short cycles, and quick results. They fall into a cycle of raising money, exhausting a product, launching another new product, and raising money again, thereby ignoring product quality. Therefore, enterprises need craftsmanship even more in order to succeed in long-term competition.

Yes, whether facing slander from peers or doubts from the industry, every enterprise that insists on craftsmanship as a core value may have a difficult path. We may not be good at sprinting, but we will be strong marathon runners.

On the road to the summit of the Himalayas, people keep trying and people keep giving up.

But Soonfor will persist to the end on the road of home furnishing digitalization. Trust us, and we will surely pass through the clouds and reach the summit.

A Reporter Visits Soonfor to Decode the Digital Craftsmanship of the Home Furnishing Industry

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