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The aircraft carrier of China's door industry | The Mexin Doors-Soonfor digital marketing project grandly launches!

Published on: 2023-02-14

On February 10, 2023, Mexin Group launched the Soonfor digital marketing project. Yan He, vice president of Mexin Group, Project Manager Li Darong, and Soonfor Software representatives including Teacher Ma, Project Manager Zhang Xia, and Project Consultant Zeng Youyi, together with the full project team, attended the meeting.


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Meeting site


About Mexin


Chongqing Mexin Group Co., Ltd. was founded in 1989 and now has more than 10,000 employees. It is a comprehensive enterprise centered on the door industry, with investments covering cultural tourism real estate, smart home, automotive and motorcycle parts, international trade, and multiple other industrial fields. Its annual output value exceeds 4. billion yuan, it owns more than 6,000 specialty stores, has been rated among China's Top 500 Private Enterprises, and has won the title of one of Chongqing's Top 50 Industrial Enterprises for many consecutive years. Its products are sold around the world, and its engineering projects cover more than 40 countries and regions including China, the United States, the United Kingdom, France, Poland, South Asia, and Southeast Asia. It is one of China's top 10 door and window product exporters.

China Door Industry Flagship | Mexin Doors - Soonfor Digital Marketing Project Grandly Launched!


Mexin's digitalization journey


Mexin Group has always attached great importance to informatization and digital construction. Its smart park can realize data interconnection from smart factory and products to consumers, driving innovative development through digitalization and informatization.

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Mexin Group Smart Park

Since 2015, Mexin Group has used its advantages accumulated over many years to actively respond to national calls. On the basis of Mexin Manufacturing, it introduced Internet Plus thinking and used IoT and information technologies to achieve breakthroughs in Mexin Smart Home, laying a solid foundation for the enterprise's goal of building a world door industry base.

In today's increasingly fierce market competition, Mexin Group needs strong management capabilities to complete scale expansion and transform from a traditional enterprise into a digital enterprise. Therefore, it chose to cooperate with Soonfor Software, a leading digital service provider in the home furnishing industry.

The introduction of Soonfor's digital marketing project this time will help Mexin Group achievethe management goals of five integrations and building six empowerment and operation systems..

Project goals:

Achieve five integrations

1. Realize integration of marketing, operations, and manufacturing;
2. Realize information integration and grasp store inventory, order progress, various abnormalities, and other information in real time;
3. Seamlessly integrate design software and realize integration of design, quotation, order placement, and order splitting;
4. Realize integration of requisition, payment, and tracking;
5. Realize integration of delivery, installation, and evaluation;

Build six empowerment and operation systems

1. Store empowerment system;
2. Store management system;
3. Delivery and installation empowerment system;
4. After-sales service system;
5. Customer evaluation system;
6. Quotation and accounting system.

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Meeting site

Meeting agenda


I. Speech by Yan He, Vice President of Mexin Group
First, Yan He, Vice President of Mexin Group, announced the official launch of the project and explained the overall project requirements.

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Yan He, Vice President of Mexin Group

II. Speech by Mr. Ma of Soonfor Software
To ensure that the project is completed efficiently, with high quality, and on schedule, Mr. Ma of Soonfor Software gave a detailed introduction to the Soonfor project team. He said: Mexin's launch of Soonfor's digital marketing project this time will realize the goal of integration from headquarters through to terminals.

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Mr. Ma of Soonfor Software

III. Speech by Soonfor Project Manager Zhang Xia
Afterward, Soonfor Project Manager Zhang Xia explained project details from three aspects: project goals, management optimization methods, and project discipline, giving all project members a clearer understanding of matters requiring attention during implementation.

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Soonfor Project Manager Zhang Xia

IV. Speech by Soonfor Project Consultant Zeng Youyi

Next, Soonfor Project Consultant Zeng Youyi gave a detailed explanation of the project scope, project milestones, and project implementation plan, helping all project members clearly understand the overall planning details and facilitating successful project implementation and launch.

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Soonfor Project Consultant Zeng Youyi

V. Speech by Mexin Project Manager Li Darong
As Mexin's project manager for this project, Li Darong will work together with Soonfor's project manager to be responsible for the implementation and go-live of the entire project, take responsibility for overall project quality, and ensure successful completion of the goals and tasks.

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