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Busy March for dealer expansion. Soonfor Software helps multiple home furnishing enterprises empower dealers

Published on: 2023-03-15

Recently, well-known home furnishing enterprises such as Runcheng Chuangzhan, Mingtang Rosewood, and Mexin Group have been vigorously holding dealer conferences and have invited Soonfor Software to assist with training and sharing sessions that empower dealers.

Digital transformation is one of the key tasks of enterprise transformation. Driven by the new situation and new technologies, the use of digital marketing systems has become the norm. It can greatly improve the standardization, refinement, and transparency of customer management, fully reflect the advantages of openness and competitiveness, and help enterprises quickly seize development opportunities.

Soonfor digital marketing systemEmpowers enterprise customer management

01

Runcheng Chuangzhan

Runcheng Chuangzhan, the chair unit of the Wooden Door Professional Committee of the China Timber and Wood Products Distribution Association and the chair unit of the Guangdong Door Industry Association, was founded in 2001 and focuses on the R&D, production, and sales of interior wooden doors and other decorative supporting products. It currently has more than 700 employees, and its group businesses cover ceramics and flooring. The company has continuously devoted itself to improving product quality, supported by solid technical equipment, and has successively introduced production equipment and technologies from overseas and other regions.

In 2020, Runcheng Chuangzhan chose to launch the Soonfor ERP, MES, and CRM systems, building a unified data platform, thoroughly connecting the front, middle, and back ends, and integrating all enterprise resources into a unified big-data management platform. It also established a marketing system that standardized marketing operations, enabled dealer empowerment, and improved dealers' management level.

Runcheng Chuangzhan launches Soonfor digital systems

On March 8, Runcheng Chuangzhan held its 2022 Channel Partner Elite Annual Conference and specially invited Liu Yihui, a senior consultant from Soonfor Software, to give a thematic sharing session on digital marketing.

Runcheng Chuangzhan 2022 Channel Partner Elite Annual Conference

Runcheng Chuangzhan 2022 Channel Partner Elite Annual Conference


A digital marketing system can provide customers with better brand services and enhance customer experience. By building a value system around channel ecosystem partners through digital tools, it can achieve coordinated development and win-win symbiosis between enterprises and ecosystem partners.

02

Mingtang Rosewood

Mingtang Rosewood, founded in October 1998, is a benchmark in the classical furniture industry. The company covers an area of 107,000 square meters and has a modern garden-style factory of 160 mu, automated and intelligent production workshops, and was the first company in mainland China to apply the latest imported drying patent technology. In 2020, it was awarded the title of Leading Rosewood Furniture Enterprise in Dongyang City by the Dongyang Municipal Government for the tenth consecutive year.

In 2018, Mingtang Rosewood chose Soonfor Software as its digital service provider. This enabled seamless connection of operating processes across departments, reduced communication costs, significantly improved staff efficiency, and greatly enhanced the company's overall management level. Over the years, it has maintained close ties with Soonfor. To empower dealers and achieve efficient store management, it recently went live with the Soonfor CRM system.

Mingtang Rosewood dealer conference

At the Mingtang Rosewood dealer conference on March 12, Soonfor was invited to attend and delivered a keynote speech on full-chain digital upgrading. From digital store experiences to digital delivery, and from rosewood to home furnishing, Mingtang has been innovating and breaking boundaries all along, with Soonfor's digital systems accompanying it throughout the journey.

03

Mexin Group

Chongqing Mexin Group, founded in 1989, is a comprehensive enterprise centered on the door industry, with investments spanning cultural tourism real estate, smart homes, auto and motorcycle parts, international trade, and other sectors. Its annual output value exceeds 4. billion yuan, it has more than 6,000 specialty stores, has been rated among China's Top 500 Private Enterprises, and has repeatedly received the title of Top 50 Industrial Enterprises in Chongqing. Its products are sold around the world, and it is one of the nation's top ten exporters of door and window products.

Mexin Group has always attached great importance to informatization and digitalization. The smart industrial park it has built can realize data interconnection from smart factories and products all the way to consumers, driving innovative development through digital and information-based methods.

Mexin dealer conference

In today's increasingly fierce market competition, Mexin Group needs strong management capabilities to complete large-scale expansion and transform from a traditional enterprise into a digital enterprise. In February 2023, Mexin Group launched the Soonfor digital marketing project. It will help Mexin Group realize five integrations, build six empowerment and operating systems, and achieve the goal of integrated penetration from headquarters to terminals.

Mexin Group launches Soonfor digital marketing project

In the era of the digital economy, if traditional home furnishing enterprises want to realize digital transformation, they must make digital marketing a key focus, reform marketing thinking, models, and strategies that no longer meet needs, and build new marketing approaches.

Soonfor digital marketing system

Do you know?

For more than twenty years, Soonfor Software has focused on comprehensive digital solutions for the pan-home-furnishing industry. Taking the promotion of industry management upgrading as its mission, it is a professional, authoritative, and leading craftsman-style service provider for digital transformation in the pan-home-furnishing industry. Its main products include management systems such as ERP, MOM, MES, APS, CRM, and SCM.

Soonfor CRM is an advanced and mature overall digital marketing solution for the home furnishing industry. It uses information technology to achieve efficient customer relationship management, centers on consumers, enables full-cycle precise customer marketing, omnichannel order management, and efficient supply chain collaboration, and supports store management systems for new retail transformation. It can realize efficient collaboration between stores and factories.

In fierce market competition, every enterprise treats rapid development as one of its goals. With professional CRM customer relationship management software, as long as it is properly applied, it can help enterprises empower dealers and stores, manage customers well, and better realize digital transformation. Companies such as Taizi Home Furnishing, Nanyangdick, Tosen Wood Industry, Yige Cloud Wooden Doors, Zhaosheng Furniture, and Fengyang Home Furnishing have all chosen Soonfor Software as a capable helper on their path to digital transformation.
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