On April 21, 2023, the "Transformation to Integrated Decoration and Overtaking on a New Track" Executive Camp for the Pan-Home Industry's Transition to Integrated Decoration and Whole-Home Solutions was successfully held at Soonfor Software's Dongguan headquarters. This executive camp was initiated by the China Integrated Decoration Club, hosted by Guangdong Soonfor Software Co., Ltd., and co-organized by the Guangzhou Custom Home Furnishing Industry Association, Chengdu Zexi Enterprise Management Co., Ltd., and the Dongguan Custom Home Furnishing Industry Association.
This event took "Transformation to Integrated Decoration and Overtaking on a New Track" as its theme and revolved around topics including the digital principles factory for integrated decoration delivery, a home furnishing operations sandbox experience, how the pan-home industry can break through in its transformation to integrated decoration, top-level thinking for the digitalization of integrated decoration delivery, decoding the breakthrough behind a 430-square-meter small store achieving RMB 30 million in annual integrated decoration output value, and decoding how home furnishing professionals can master Douyin new media.
The executive camp welcomed nearly one hundred leaders of home furnishing enterprises and representatives of industry associations from across the country, and the venue was filled to capacity. The course alternated between practical know-how on integrated decoration transformation and top-level management thinking, delivering a feast of innovative transformation for all attendees.
Visit the Home Furnishing Principles Factory and Experience the Charm of Smart Manufacturing The first part of the course was a visit and study session at Soonfor Software, featuring the home furnishing operations sandbox, the home furnishing intelligent manufacturing principles factory, more than 3,000 successful customer cases in the home furnishing industry, and practical methods for digital transformation in home furnishing, allowing every visitor to experience the charm of home furnishing digitalization in an immersive way, witness the digital transformation journey of peers, and learn from their successful transformation experience. Expert Insights and a Clash of Management Thinking After the visit to Soonfor Software, Zhao Zhiping, co-founder of Zetian Group, shared "How the Pan-Home Industry Can Break Through in Its Transformation," opening with an explanation of the market environment facing the home furnishing industry, including dried-up traffic, low average order value, tight cash flow, heavy investment, and intensifying internal competition, and then shared his practical experience on how to solve these issues. Mr. Zhang Aiguo, Chairman of Guangdong Soonfor Software Co., Ltd., analyzed the difficulties, pain points, and blockages that the pan-home furnishing industry faces in integrated decoration delivery. Only by eliminating departmental barriers and software barriers and realizing integrated collaborative management through digital means can such a complex business model as integrated decoration be delivered efficiently. Liu Chen, Operations Director of Zetian Group, decoded the way for a 430-square-meter small store to break through and achieve RMB 30 million in annual integrated decoration output value from aspects such as "omni-channel profitability, seizing the trend while avoiding pitfalls, 6x growth, mastering traffic, acquiring customers on Douyin, and customer trust," greatly benefiting the audience, many of whom took photos to record the session. Dassault is a globally renowned international software company. Zhou Guangcang, a technical consultant from Dassault, gave a detailed introduction to the methodology for the home furnishing industry's transformation toward integrated decoration under the theme "How Design and Manufacturing Data Can Share the Same Source in Integrated Decoration." Finally, Liu Linlin, a new media operations lecturer known as the Little Prince of Home Furnishing Douyin, gave a detailed hands-on sharing session on "Decoding How Home Furnishing Professionals Can Master Douyin New Media," teaching everyone how to open a Douyin account, increase followers, shoot videos, and host livestreams. Only Real-World Practice Never Loses China's home furnishing industry is at a critical stage of transformation. Only by keeping pace with the times and continuously transforming and upgrading can home furnishing enterprises break through bottlenecks and stand out. The speakers invited to this course shared from multiple dimensions, combining theory with practical experience, and undoubtedly addressed the problems and confusion encountered by colleagues in the pan-home furnishing industry in management, marketing, brand building, and other aspects, bringing useful reference value and intellectual inspiration to everyone's daily business management. Everyone gained a great deal from this course. Let us look forward to gathering again next time!
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