On April 27, 2023, North America Maple, a company honored with titles such as China's national flooring brand, one of China's top 100 wood industry enterprises, a leading quality brand in the national home furnishing industry, and a leading quality enterprise in the national home furnishing industry, launched Soonfor Software's digital marketing project to further upgrade the company's digital management.
200000 sqm
Modern production base
500+
Domestic retail terminals
20+
Countries and regions where products are sold
Overview of North America Maple As a home furnishing brand with local production bases, North America Maple has undergone 21 years of development since entering the mainland China market in 2002. It is a provider of built-in home living aesthetics services integrating R&D, production, sales, and service.
Product Coverage Its main products cover multiple categories such as flooring, cabinets, wooden doors, and wall panels. The products are sold to more than 20 countries and regions including Italy, Canada, Dubai, and France, and the company also maintains long-term strategic cooperation with leading real estate developers such as Vanke, Jinmao, Poly, and Financial Street. Production Scale North America Maple's production base in Suzhou, Jiafeng Wood Industry (Suzhou) Co., Ltd., has the capacity to produce 10 million square meters of various types of flooring and more than 50,000 sets of cabinets annually. Its multilayer solid wood flooring capacity is currently the largest among single factories in China. Channel Development Since entering the domestic engineering market with multilayer solid wood flooring in 2003, North America Maple has, after years of development, formed a three-pronged channel structure of retail, engineering, and international business, driving the company's rapid growth like three engines moving in parallel. Development History of North America Maple In 2003, its first specialty store opened; In 2006, the Suzhou production base was completed; In 2007, it established a strategic cooperative relationship with Vanke; In 2012, it launched comprehensive multi-category cooperation with Vanke in flooring, cabinets, wooden doors, and other products; In 2013, it was honored as one of the 'Top 500 Chinese Real Estate Developers' Preferred Partners'; In 2015, North America Maple entered the 2.0. era and fully launched its whole-home customized furnishing business; In 2018, it won the 'Top Ten Whole-Wood Customization Brands' award; In 2019, it won the awards of 'Top Ten Chinese Flooring and Cabinet Brands' and 'Top 100 Chinese Wood Industry Enterprises'; In 2020, it won the awards of 'Top Ten Preferred Wood Customization Brands' and 'Top Ten Influential Cabinet Brands'; In 2022, North America Maple entered the 3.0. era, dedicated to building the aesthetics of built-in home living.
Intelligent Manufacturing Builds Quality, and Iteration Never Stops As China's national flooring brand, one of China's top 100 wood industry enterprises, a leading quality brand in the national home furnishing industry, and a leading quality enterprise in the national home furnishing industry, North America Maple has always regarded product R&D and system iteration as important strategic measures for brand development. North America Maple owns 1.5. million mu of forests in Guangxi, Guangdong, Yunnan, and other regions, and has established its global production and R&D base in Suzhou, North America Maple Wood Home (Jiangsu) Co., Ltd. From functionality to intelligence, and from manufacturing to intelligent manufacturing, the company uses hard-core intelligent manufacturing to connect the industrial chain and gather strength from many sides to present craftsmanship quality.
1. Digital factories empower hard-core intelligent manufacturing North America Maple continuously applies smart production to the entire product manufacturing process, empowering quality products with an Industry 4.0. intelligent production plant, allowing the brand to stay composed in market competition and radiate vitality in the wave of the new consumer era. 2. Refined intelligent manufacturing drives 'carbon neutrality' North America Maple optimizes its product manufacturing processes, making production more refined. While strictly controlling product quality, it minimizes production loss to the greatest extent and, while saving energy and improving efficiency, promotes the company's leadership in achieving carbon neutrality. 3. Intelligent spaces reflect human-centered care Intelligent built-in home furnishings align with people's expectations for home spaces in the era of technology. They explore the aesthetic heritage and human-centered care of wooden built-in home furnishings and, while realizing the Internet of Things, also feature functions such as opening and closing partitions, constant temperature, and constant humidity, enhancing a people-oriented home experience. Joining Hands with Soonfor Software for Another Upgrade of the Digital System Since its establishment 21 years ago, North America Maple has grown from small beginnings to strength. More than a decade ago, it had already boarded the digitalization train, basically achieving informatization and online operations, and completing the construction of an omnichannel business process system. Real-time and comprehensive data collection covering, but not limited to, business operations, users, production, and personnel information laid a solid foundation for subsequent data analysis, decision-making, and business process optimization. Yet North America Maple has never been complacent and continues to pursue progress. With Soonfor CRM, the company can achieve efficient customer relationship management, carry out consumer-centered precision marketing throughout the full lifecycle, realize omnichannel order management and efficient supply coordination, and enable efficient collaboration between stores and the manufacturing end. In order to better empower more than 500 terminal stores and ensure service quality, North America Maple chose to cooperate with Soonfor Software, which has focused on the broader home furnishing industry for 27 years, and officially launched the digital project for Soonfor's marketing side, helping enterprise management rise to a new level. 
At the kickoff meeting, Mr. Bao of North America Maple explained the importance of CRM from aspects such as 'functional analysis, process operation, and databases.' He said, 'Soonfor CRM will be a very good management tool for our future. It can help us save a great deal of time and improve efficiency, and I hope everyone can actively commit to learning the CRM system.' Soonfor Project Director Zhang Zhenxiao also introduced the Soonfor project team and the division of responsibilities in detail at the meeting, and explained the project implementation and control methods. Mr. Zheng of North America Maple said, 'Soonfor CRM can help us improve customer management efficiency and promote the healthy development of the business, which is of great significance to our work. During the learning process, we must change our way of working, actively adapt to the pace of CRM, proactively embrace change, and avoid resistance, otherwise we will be eliminated.' Mr. Chen of North America Maple concluded, 'Soonfor CRM can help us provide customers with faster response methods and services. The system is fixed, but people are flexible. People must actively adapt to the system, speed up work progress, respond quickly to industry needs, and act on them, so that we can keep pace with the digital trend and achieve long-term development.' Summary In the process of enterprise digital construction, digitalization enables companies to obtain real-time information, evaluate data, and track the customer's entire value chain, ensuring better service to customers. With the successful application of the Soonfor digital project, it will certainly help North America Maple realize more standardized management and achieve coordinated and efficient operation across the entire enterprise!
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