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The New High Ground for Future Home Furnishing Development Will Be Diversification and Digitalization | Soonfor Software Was Invited to Give a Thematic Presentation at the Summit

Published on: 2024-01-12

On January 10, 2024, the 20th Home Furnishing Industry High-Quality Development Summit and the 10th Anniversary Celebration of the Guangdong Home Furnishing Industry Association, hosted by the Guangdong Furniture Chamber of Commerce, the Guangdong Home Furnishing Industry Research Institute, and the Guangdong Home Furnishing Industry Association, were successfully held at the Fontainebleau Hotel in Nanguo Peach Garden, Foshan. A host of industry experts and elite figures gathered together. Centered on the theme of "Ecological Synergy, Innovation Leadership," this celebration explored the new high ground of home furnishing development in 2024.

The new high ground for future home furnishing development will be diversification and digitalization | Soonfor Software was invited to share at the summit

Soonfor Software was invited to attend this summit. As a digital expert who has been deeply engaged in the home furnishing industry for more than 20 years, a guest professor at Central South University of Forestry and Technology, Chairman of the Guangdong Intelligent Manufacturing Special Committee, and an expert of the Guangdong Intelligent Manufacturing Think Tank, Soonfor Chairman Zhang Aiguo was invited by the organizers to give a digitalization-themed sharing to home furnishing peers.

The new high ground for future home furnishing development will be diversification and digitalization | Soonfor Software was invited to share at the summit

Chairman Zhang said: "In recent years, most home furnishing enterprises have faced the question of whether to go vertical or horizontal. The so-called vertical path means making single products, while the horizontal path means making multiple categories. With the arrival of the Internet era, the home furnishing industry has entered an era driven by user demand, and user demand is increasingly tending toward diversified multi-category needs."

In the multi-category era, if you want to improve user experience, the ability to deliver complete product sets is the key, and what this tests is the enterprise's integration capability and digital management capability. As products increase, production nodes also increase. From lead generation to conversion, to orders, to production, to delivery, to service, there are 69 key nodes in the entire value chain. To connect so many nodes, it is almost unimaginable without digitalization.

The new high ground for future home furnishing development will be diversification and digitalization | Soonfor Software was invited to share at the summit

In the process of developing toward multiple categories, home furnishing enterprises should first reflect on whether their capabilities match. Chairman Zhang presented an enterprise digital maturity rating model chart for the audience to check which level their current digital capability is at. Unfortunately, the current digital level of home furnishing enterprises generally still remains at the low-level first and second stages. There is still a long way to go in digital construction, and it requires the joint efforts of the entire home furnishing industry chain ecosystem.

Initial level: empirical thinking, using tool software as management software

Financial standardization level: financial thinking, using financial ERP as business ERP, and using horizontal software vertically

Full-domain integration level: process thinking connects and integrates the entire value chain, vertical software used vertically

Data-driven level: system thinking, data-driven

Leading level: innovative thinking

The new high ground for future home furnishing development will be diversification and digitalization | Soonfor Software was invited to share at the summit

Many enterprises already know the importance of digitalization and have used a lot of software, but they still face many "blockages" and "pain points." For these problems, the main reason is that the various scattered software systems have not effectively connected each process and liberated manpower, including the R&D end, marketing end, manufacturing end, supply end, logistics end, finance and taxation end, and so on. If all roles across all organizations and departments in the industrial chain can be fully connected, efficiency will certainly be greatly improved and costs will be pushed to the lowest level.

Home furnishing enterprises of a certain scale have basically already passed the 0-1. stage of digitalization. How to move from 1-100 is the direction everyone needs to work toward.

The new high ground for future home furnishing development will be diversification, digitalization, intelligence, environmental protection, and efficiency. Whoever does digital management better will have stronger competitiveness. Digitalization has become the core competitiveness of enterprises.

The new high ground for future home furnishing development will be diversification and digitalization | Soonfor Software was invited to share at the summit

Soonfor Software has focused on digital overall solutions in the pan-home furnishing field for more than 20 years, with 200,000+ online users and 3,000+ successful cases in medium and large enterprises. Soonfor Software will continue to leverage its own advantages, actively promote the digital transformation of the home furnishing industry, and work together with industry partners to help home furnishing enterprises achieve integrated management of the front, middle, and back ends.

We will continue to launch innovative solutions to help enterprises improve production efficiency, reduce costs, and enhance competitiveness.At the same time, we also look forward to joining hands with more partners to explore more possibilities of digitalization in the home furnishing industry, promote the transformation and upgrading of the home furnishing industry chain, and lead the digital level of home furnishing enterprises to the highest ground!

(Seventh from the left: Soonfor Software Chairman Zhang Aiguo)
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