Craftsmanship builds. Smart future. On January 15, the Melesen-Soonfor digital intelligent manufacturing project and the strategic cooperation between both sides were grandly launched! Melesen has won top ten furniture brand honors respectively in five major fields, including office, senior care, hotels, healthcare, and education. It is an outstanding and leading brand in integrated commercial space solutions, and under the harsh overall environment of 2023, it instead achieved rapid growth. 01 About Melesen Group Shanghai Melesen Home Technology Co., Ltd., headquartered in Qingpu, Shanghai, is an international furniture technology enterprise committed to providing customers with professional integrated space solutions. In Shanghai, the company has a 100,000-square-meter R&D and marketing center and has deployed hundreds of marketing networks across the country. Its production base is located in Nantong, Jiangsu, with an intelligent manufacturing center of more than 300,000 square meters. Its products cover different segmented fields including office, senior care, hotels, healthcare, and education. Melesen advantages 1. Deeply cultivating multiple segmented fields and providing efficient intelligent solutions Melesen has continued to deeply cultivate multiple segmented fields such as office furniture, medical and senior care furniture, hotel furniture, and education furniture. For more than 20 years, with persistence in craftsmanship quality, considerate service, and innovative R&D, it has become a leading brand in the fields of office, hotel, medical and senior care, and education furniture. In the office furniture field, Melesen is positioned around "enjoy office at this moment," focuses on China's personalized office furniture field, is committed to becoming a high-end office furniture brand leading the new generation of office trends, and provides customers with office furniture and space solutions. In the medical and senior care furniture field, with the concept of "defining a new life of medical and senior care," and centering on living, rehabilitation, and leisure scenarios for the elderly, it has become a leading brand in China's senior care furniture industry. 
2. Technology empowerment, intelligent manufacturing for the future Melesen has invested hundreds of millions of yuan to introduce international intelligent manufacturing equipment. Its production lines cover the full-series self-produced assembly-line capability of products including panel board, solid wood, paint, metal, screens, sofas, and seating. The industrial park is at the industry-leading level in equipment intelligence, environmentally friendly production, energy utilization, and many other aspects, and is one of the largest commercial furniture manufacturing bases in East China. The company has successively introduced world-class furniture production equipment from Germany, Italy, and other countries, including imported automatic sheet cutting lines, flexible intelligent bending centers, metal processing centers, robot welding, UV production lines, and HOMAG automatic production lines, and is realizing informatized and automated intelligent manufacturing. The company's intelligent panel production line automatically feeds and edges materials and automatically receives materials, while completing all edging and drilling of panels at the same time, effectively saving labor and greatly improving work efficiency and capacity. Intelligent wood coating lines and metal processing coating lines have also rapidly improved operating efficiency. 3. Pursuing excellence, loaded with honors Since its establishment, Melesen has won honorary titles for many consecutive years such as China's Top Ten Top Brands, Shanghai High-tech Enterprise, Shanghai Brand Demonstration Enterprise, and China Famous Brand. It has successively passed many top domestic and international authoritative certifications, including GREENGUARD Gold, five-star supply chain, seven-star after-sales service system excellence, China Environmental Labeling (Ten Rings), CQC (China Environmental Protection Products), ISO 9001, ISO 14001, ISO 45001 (three systems), and ergonomics. At the same time, in 2020 the group successfully passed the certification for the integration management system of industrialization and informatization and the intellectual property system certification. Under the group it owns hundreds of invention patents, utility model and design patents, and software copyrights, and it has for many years won numerous product design awards such as the Gold Award for Design at the China International Furniture Expo and the Kapok China Design Supreme Award. In 2023, Melesen Home won six major awards, including "2023 Top 100 Competitive Enterprises in China's Furniture Industry," "2023 Top Ten Leading Brands of China Furniture Suppliers," "2023 Top Ten Leading Brands of China Office Furniture," "2023 Top Ten Brands of China Senior Care Furniture," "2023 Top Ten Green Brands of China Medical and Senior Care Furniture," and "2023 Top Ten Brands of China High-end Customized Hotel Furniture." This demonstrated strong strength and made it one of the biggest winners in the furniture industry. 4. Numerous cases, proven by reputation After years of accumulation, Melesen has successively reached long-term strategic cooperation with many domestic and foreign Fortune 500 enterprises and institutions such as China Telecom, China Mobile, China Unicom, State Grid, Bank of China, China Construction Bank, Debon Securities, Sinopharm Group, Fosun Group, Huawei Technologies, and Meituan. It has also joined hands with well-known enterprises such as Taikang Group, China Taiping Insurance Group, and Baoji Holding Group to create many high-end senior care communities such as Taikang Home, Taibao Home, Taiping Wutong Renjia, and Fuchun Sheshan. 02 Launch site of the intelligent manufacturing project The launch ceremony was held at the intelligent manufacturing base in Hai'an, Jiangsu, with sub-venues set up in Shanghai and Beijing. The sub-venues participated together through online live connection. This intelligent manufacturing project will bring Melesen the following benefits: Main project benefits 1. Shorten business processes Customer-centered, it realizes rapid estimating and quoting, rapid delivery, and getting it right the first time. 2. Improve production efficiency Through digital technology, it realizes flexible and automated production, optimizes production processes, reduces manual intervention, and greatly improves production efficiency. 3. Reduce costs This intelligent manufacturing project can help Melesen achieve refined management, reduce waste, and lower production costs. At the same time, it optimizes supply chain management and lowers procurement costs. 4. Improve product quality It realizes precise control and improves product quality and stability. At the same time, the MES system will help Melesen quickly discover and solve problems in the production process and reduce quality losses. 5. Expand the market This project can help everyone at Melesen stay customer-centered, quickly understand market demand, and develop products that better meet market demand. At the same time, digitalization can also help Melesen expand sales channels and enlarge market share. Speech by Melesen Chairman Zhang With the rapid development of technology, informatization, digitalization, and intelligence have become key factors driving the development of manufacturing. At the meeting, in the face of market personalization, diversification, and lean and precise transformation, we must actively explore new management methods and management tools, new technologies and methods, and continuously improve the competitiveness of the enterprise, so that we can survive and develop in the fiercely competitive market. After research and preparation by the enterprise management and decision-making team, we resolutely decided to introduce the industry expert Soonfor Software to improve our management level. Subsequently, Chairman Zhang summarized the importance and realization goals of this project from "one belief, two principles, and three requirements." Speech by Melesen Project Director Zhang Libo Digital transformation, as the company's long-term strategic development direction, is imperative. During the implementation process of the transformation and upgrading project, all departments and positions need to work together and cooperate with each other. The digital transformation of the furniture industry is already urgent and also has far-reaching significance. Melesen's project director introduced the project background and project organizational structure, and promised to fully support and promote the completion of the project. Speech by Soonfor co-founder Ma Jianrong The market is constantly changing, and digitalization has become the development trend of the current era. It is profoundly changing our production methods and lifestyles. Melesen has a long service chain, many product categories, and large-scale personalized customization already accounts for more than 70%. The launch of the Soonfor intelligent manufacturing project this time will allow Melesen, with hardware that is already strong enough, to install a smart brain and a neural sensing system for that hardware. It will also take Melesen's efficient management to a higher level. Speech by Soonfor Project Manager Ma Chunhua In order to enhance communication effectiveness among team members, understand each other's division of responsibilities, cooperate better, and drive the project toward success, Soonfor Project Manager Ma Chunhua gave a detailed introduction to the Soonfor project team, division of responsibilities, and implementation scope of the project. Speech by Soonfor Project Consultant Zhu Ce In order to ensure that the project can proceed in an orderly and efficient manner, achieve the expected goals, and better respond to various challenges and changes during project implementation, Soonfor Project Consultant Zhu Ce gave a detailed introduction to the implementation stage plan and project milestones for this project. Melesen Chairman Zhang appointed and assigned troops for everyone, issuing letters of appointment and military orders. He hoped that all the responsible persons who signed the military orders in this project would always remember their original aspiration, strengthen their faith, and unveiled the project incentive fund to continuously stimulate internal motivation and creativity. 
General Manager Ma of Soonfor said: "Melesen is committed to providing integrated commercial space total solutions for office, medical and senior care, hotels, and other fields. Over the years, under the leadership of Chairman Zhang and President Xu, it has forged ahead with determination, refused to lie flat, and has also achieved accomplishments surpassing the industry. In 2023, it even achieved growth against the trend. After our in-depth understanding of Melesen as an enterprise and of its team, Soonfor is very willing to become Melesen's strategic partner. The significance of our strategic cooperation is major and far-reaching. Through a strong alliance, both sides can share resources, technology, and knowledge, realize complementary advantages, and enhance overall competitiveness. Both sides can jointly respond to market risks, reduce operating costs, improve operating efficiency, and accelerate business innovation. More importantly, strategic cooperation helps both sides establish a long-term and stable cooperative relationship and achieve common development and win-win results." 
In the future, Soonfor and Melesen Group will move forward hand in hand and jointly open a new chapter of digitalization. Melesen will stand at the top of the domestic furniture industry with a brand-new posture, realize the scale, intelligence, branding, and internationalization of furniture, and be guided by digital strategy to promote the continuous advancement of China's furniture industry. It is believed that with the joint efforts of both sides, this project will surely achieve complete success!
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