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A Wave of Going Global Sweeps the Home Furnishing Industry, and Digitalization Solves Management Problems!

Published on: 2024-07-29

"How Should Easyhome Develop Overseas? Chairman Wang Linpeng Sets a Five-year Target"

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"Challenges and Opportunities Coexist! Home Furnishing Enterprises Such as Gold Medal, Kuka, and ZBOM Accelerate Their Overseas Expansion"

"Shangpin Home Collection Accelerates Going Global, with the First Batch of Brand Stores to Begin Trial Operations from June to August"

"Home Furnishing Enterprises Go Overseas in Groups, Helping Sichuan-style Furniture Go Global"

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Recently, leading home furnishing enterprises have set off a new wave of going global. If you do not go global, you are out has become a widely circulated saying in the broader home furnishing industry. As the world's largest furniture exporter, China is facing a vast global furniture market, and going global is becoming an industry-wide consensus in the home furnishing sector.

A Wave of Going Global Sweeps the Home Furnishing Industry, and Digitalization Solves Management Problems!

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Leading Home Furnishing Enterprises Spark a Wave of Overseas Expansion to Pursue Growth

As competition in the domestic home furnishing market becomes increasingly fierce, China's leading home furnishing enterprises are accelerating their overseas expansion. According to incomplete statistics, since the beginning of this year, more than ten well-known home furnishing brands, including Shangpin Home Collection, Oppein, Sofia, Easyhome, Gold Medal Kitchen Cabinet, and ZBOM Home, have actively expanded into overseas markets in search of new economic growth points.

As the broad home furnishing industry enters a new cycle of structural transformation, some home furnishing enterprises are deepening their overseas layouts. By going abroad, they showcase the solid strength of Chinese manufacturing and bring advanced Chinese home furnishing concepts and technologies overseas to meet local consumers' pursuit of high-quality and personalized home living. The positive momentum of home furnishing companies going global sends a favorable signal about industry fundamentals and further drives the broad home furnishing industry toward high-quality development.

A Wave of Going Global Sweeps the Home Furnishing Industry, and Digitalization Solves Management Problems!

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Opportunities and Challenges Coexist for Enterprises Going Global

In recent years, the Chinese government has successively introduced a series of policies to encourage and support enterprises in going global and expanding into international markets. Industry analysts predict that, compared with the earlier model in which home furnishing enterprises in Europe and the United States purchased products and exported them under OEM arrangements, Chinese home furnishing enterprises are now more inclined to open stores and build factories in Southeast Asian countries, bringing Chinese manufacturing to the world and winning recognition in overseas markets.

It is worth noting that going global is not all opportunities; it also comes with challenges, requiring enterprises to respond flexibly to market changes in their global layouts and to improve product quality and service levels.

A Wave of Going Global Sweeps the Home Furnishing Industry, and Digitalization Solves Management Problems!

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Digitalization Helps Enterprises Go Global More Smoothly

Home furnishing enterprises going global face multiple management problems, including communication and management challenges caused by cultural differences, the difficulty of complying with local laws and standards, the complexity of supply chain management, and the difficulty of establishing brand awareness and customer trust in new markets. In addition, they must cope with the increased coordination and management costs of multinational teams to ensure consistency in product quality and services.

By leveraging digital technologies, home furnishing enterprises can better achieve compliance management and ensure adherence to local regulations, use the Internet of Things and digital systems to optimize supply chain management, and enhance brand awareness and customer trust through digital marketing tools and social media platforms, thereby efficiently resolving management challenges.

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Jiepai Group

Jiepai Group, a comprehensive export-oriented home furnishing enterprise integrating research and development, production, and sales services, has long been committed to building a global market presence. After reaching a strategic cooperation agreement with Soonfor Software, it gained precise data support for group decision-making, optimized cost control, strengthened risk forecasting and prevention, optimized resource integration, and established a digital system for Jiepai's global operations.

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Suomai Technology

In the process of home furnishing enterprises going global, cross-border e-commerce has become a new driving force for furniture enterprises expanding overseas. Suomai is a cross-border e-commerce enterprise integrating R&D design, production, and sales. By introducing Soonfor's digital management system, it has better realized cost reduction in procurement, compliant operations, and financial optimization; standardized and digitized workflows; and further promoted the facilitation of cross-border trade.

A Wave of Going Global Sweeps the Home Furnishing Industry, and Digitalization Solves Management Problems!

Today, the extensive traffic dividend is gradually fading and costs remain high. In the context of globalization, home furnishing enterprises are actively expanding overseas business, and the digital storm is carrying cross-border enterprises entering overseas markets into a new stage. Whoever seizes the digitalization track first will have a chance to take the initiative.

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