At present, the focus of advanced manufacturing management in China has shifted from being market-centered to customer-centered. That means identifying customer needs through in-depth analysis, meeting those needs through service, strengthening demand forecasting management, allowing customers to participate in certain production processes, and enhancing the shopping experience. To achieve this transformation, manufacturing enterprises need to use informatization technology to build digital factories. Against this backdrop, Zhenxing Group introduced Soonfor's CRM plus F19 furniture ERP system, accelerating the pace of digital factory construction.

(Group photo from the Zhenxing Group-Soonfor CRM plus ERP system project closeout meeting)

As a domestic leader in European and American style furniture, Zhenxing Group has actively advocated bringing European and American furniture design styles and European and American style furniture into the domestic market. As the domestic market continued to expand and the number of dealers increased, the workload between headquarters, branches, and dealers in checking inventory, making payments, reconciliation, and shipping grew larger, dealers raised new demands for inventory information sharing, and the company's inventory also kept rising. To solve the information silos among headquarters, branches, and dealers, improve work efficiency, reduce inventory, and enhance customer purchasing experience, Zhenxing introduced Soonfor's CRM customer relationship management system and F19 furniture ERP management system.

On May 20, 2018, at Zhenxing's Dongguan headquarters, Zhenxing and Soonfor held the CRM plus ERP project closeout meeting. When introducing the benefit analysis of the Soonfor CRM plus F19 furniture ERP project, Sammie, the person in charge of the Zhenxing project, repeatedly praised Soonfor's service attitude and professional dedication. Soonfor's CRM plus F19 furniture ERP system realized timely data sharing and smooth information interconnection. With new methods such as remote inventory inquiry, remote inventory locking, and automatic system adjustment, customer ordering was simplified. Customers could promptly understand the company's inventory status and lock inventory remotely, reducing intermediate communication time. The purchasing model changed from passive purchasing to self-directed purchasing, giving customers more choices and improving the shopping experience. Customers could also place presale orders and understand the factory's future production status, strengthening coordination between customers and the factory. Headquarters can now grasp real-time information from all stages of sales and realize refined, end-to-end, systematic, and dynamic contract and order management.

At the meeting, Consultant Zeng from Soonfor's implementation department explained the implementation results, implementation process, and follow-up work, and delivered closing remarks. Soonfor's CRM plus F19 furniture ERP system opened up the business processes from dealers to branches to headquarters, optimized the process for dealers' accounts receivable and payable, and enabled dealers to check inventory remotely through CRM. With the help of the shopping cart model, dealers can select products independently and reduce communication time.