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Nanyang Dike's whole-home renovation takes off, and the Soonfor system opens end-to-end efficient service processes!

Published on: 2021-11-16

Personalization and integrated home decoration have become new trends in home furnishing consumption, and Nanyang Dike has perfectly combined traditional solid wood with whole-house integrated furnishing, bringing its products into millions of homes and enabling users to enjoy the spatial beauty and artistic beauty of Nanyang Dike integrated home furnishing at close range.

Nanyang Dike's Integrated Home Furnishing Takes Off as the Soonfor System Connects an Efficient End-to-End Service Process

Nanyang Dike

Shaanxi Nanyang Dike Furniture Manufacturing Co., Ltd. was established in 2001. It is a large solid wood furniture manufacturer integrating furniture design, manufacturing, and sales. It has a super-large production base and an absolutely industry-leading integrated home furnishing production line. It is currently one of the major modern production bases among domestic solid wood furniture production bases. The company is a vice chairman unit of the Shaanxi Furniture Association, a vice chairman unit of the China National Furniture Association, a Shaanxi Famous Brand Product, a Shaanxi Famous Trademark, a China Well-known Trademark, and one of China's top ten solid wood furniture brands.

Strategic Transformation Empowered by Digitalization

To better meet the needs of strategic transformation and development, optimize management processes, improve management efficiency, enhance management standards, and promote better enterprise development, Nanyang Dike needed to build a more scientific, efficient, and precise information platform. After multiple rounds of investigation, starting in 2017 it chose Soonfor, a company with many successful cases and mature industry experience in the home furnishing digitalization sector, as its partner.

In 2017, Nanyang Dike joined hands with Soonfor Software to launch ERP, CRM, MES, and SCM systems, fully initiating digitalization construction.

In 2019, it launched the Soonfor intelligent manufacturing project, truly connecting the front and back ends of Nanyang Dike Home, integrating business and finance, and integrating customers, the enterprise, and suppliers.

Technological Change Improves Efficiency

Technology drives change, and data improves efficiency. During the four years of moving forward together with Soonfor Software, Nanyang Dike actively explored advanced enterprise management models in the new era, used digitalization to drive enterprise transformation, and promoted better development with an innovative spirit, achieving remarkable results.

1. It comprehensively built an integrated digital system platform covering the front and back ends of Nanyang Dike, business and finance integration, customer-enterprise-supplier integration, and integration of movable furniture with customized furniture.

2. It optimized the entire customer-centered process, moving from consumer demand to conversion and referral, achieving end-to-end closed-loop digitalization across the whole chain and shortening the order-to-delivery cycle of Nanyang Dike's whole-house flexible customization by more than 50% compared with ordinary solid wood whole-house customization.

3. It carried out digital analysis of information flow, production line logistics, material characteristics, and process characteristics in production line planning, used digital thinking to connect the underlying logic, and then matched it with suitable equipment, assembly lines, and automation devices.

To fully deliver integrated home furnishing, Nanyang Dike examined every detail, from the boss to IT, marketing, R&D, technology, supply, and intelligent manufacturing. Using the Soonfor system as an integrated management platform for the front, middle, and back ends, it ultimately connected the efficient end-to-end service process from C2M and M2C, meeting consumers' needs for personalized, high-end, whole-home customized furnishing.

Keeping Pace with the Times to Meet Users' Personalized Needs

After adopting Soonfor's digital management system, Nanyang Dike perfectly combined traditional solid wood with whole-house customization. From lead generation, conversion, delivery, service, and referrals to customer management, channel management, order management, payment collection and settlement, flexible scheduling, machining G-code, cutting optimization, panel barcodes, scanning-based processing, full-set sorting, and packaging barcodes, every link has achieved data-based and digitalized management, comprehensively improving efficiency and forming a strong competitive edge in the solid wood customization segment.

Nanyang Dike's integrated home furnishing business aligns with national policy direction and has tremendous development potential and market prospects. For Nanyang Dike, 2021 was a crucial year, a year of strategic upgrading, and a year of transformation toward intelligent manufacturing. Nanyang Dike will make major improvements and refinements in intelligent manufacturing, products, services, brands, and other dimensions, lead China's furniture industry onto a path of development, and make unremitting efforts to promote "Made in China" to the world.

Nanyang Dike Integrated Home Furnishing

From the perspective of industry development, digital drive in the home furnishing industry is an irresistible trend. Only digital upgrading can meet consumers' personalized needs. For more than 20 years, Soonfor Software has been deeply engaged in the digitalization field for home furnishing enterprises, continuously exploring Home Furnishing Industry 4.0, customizing optimal solutions for clients, and making digitalization truly land in home furnishing enterprises.

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