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Soonfor Software Was Invited to Attend the Summit Forum of the Ganzhou Furniture Expo, Empowering the Digital Transformation of Nankang's Home Furnishing Industry

Published on: 2022-07-04

On the afternoon of June 29, 2022, Mr. Zhang Aiguo, Chairman of Soonfor Software, was invited to Nankang, Jiangxi, to attend the China Furniture Digital Innovation Summit Forum, one of the series of activities of the 9th China (Ganzhou) Furniture Industry Expo, and shared digital management experience for the home furnishing industry as a keynote guest.

01

Nankang District in Ganzhou, Jiangxi Province, has long enjoyed the reputation of being the "hometown of carpenters." It has successively been rated by the Ministry of Industry and Information Technology as a National New Industrialization Industry Demonstration Base and a third-batch national industrial cluster regional brand demonstration zone, and was awarded the title of "China's Capital of Solid Wood Home Furnishings" by the State Forestry Administration.

Since the beginning of this year, Nankang District has focused on building a globally influential capital of home furnishing manufacturing, vigorously promoted the deep integration of the digital economy and the real economy, and taken the digital economy as Nankang's "No. 1. Project," comprehensively improving the production efficiency, product quality, and brand value of Nankang furniture and accelerating its march toward a RMB 500 billion modern home furnishing industry cluster.

The Nankang Furniture Expo is a major event for Ganzhou City and even the entire furniture industry. On June 29, deputy secretaries and vice governors of Jiangxi Province, along with well-known figures and leading enterprises from across the national furniture industry, gathered together to open the expo.

02

At 3:00 p.m. that afternoon, the forum on "China's Furniture Digitalization Trends and Nankang Furniture Digital Transformation" and the "China Furniture Digital Innovation Summit Forum" was held in the International Banquet Hall of Nankang Grand Hotel. Focusing on how the home furnishing industry can carry out digital innovation, the forum invited renowned academicians and practical experts in the field of the digital economy to deliver keynote speeches and jointly discuss the digitalization trends of China's home furnishing industry and the path of digital transformation for Nankang furniture. More than 200 people attended the forum, including leaders from various Nankang district government units and representatives from more than 100 local home furnishing enterprises.

As one of the keynote guests, Mr. Zhang Aiguo, Chairman of Guangdong Soonfor Software, shared with the audience under the theme of "Digital Decoupling for Home Furnishing Enterprises," explaining what intelligent manufacturing is, what digitalization is, and how decoupling works, thereby revealing the path to digital transformation for home furnishing enterprises.

The biggest difference between Industry 1.0. through 3.0. and Industry 4.0. is that Industry 4.0. uses digital means to balance and coordinate all enterprise resources and capabilities, eliminate intermediate links, shift from factory product-driven logic to user demand-driven logic, and satisfy users' personalized needs with industrial efficiency.

So, how can home furnishing enterprises realize digitalization and intelligent manufacturing? "Decoupling" is the key, said Mr. Zhang. He also explained in detail how to achieve decoupling from three major directions erprise architecture, enterprise content, and the systems in use elaborated on the immense value that decoupling brings to home furnishing enterprises.

Zhang Aiguo, Chairman of Soonfor Software

The entrepreneurs present were hearing such profound and innovative digital insights for the first time. They gained a great deal from the presentation, praised it highly, and said they wanted to hear even more.

03

After nearly 30 years of development, Nankang furniture has become the largest solid wood furniture production base in China, with output value reaching RMB 227 billion in 2021. Nankang enterprises excel at producing solid wood furniture, but to grow bigger and stronger and sprint toward RMB 500 billion by 2025, they must expand into more furniture categories, such as upholstered furniture, whole-house customization, and one-stop matching solutions. The shift from a single category to a full-category model increases the difficulty of enterprise management on both the production side and the marketing side, and traditional management models are no longer sufficient to support enterprise development.

The current Nankang government team is young and energetic and realized long ago the importance of digitalization. It is strongly introducing advanced digital experience and solutions for the home furnishing industry, and through various methods such as training empowerment, public advocacy, and subsidies and rewards, it aims to help Nankang quickly shake off its overall lag in digitalization. The goal is to first achieve enterprise-level digitalization for Nankang home furnishing companies and then achieve industrial-chain-level digitalization, promoting the high-level and high-quality development of Nankang's home furnishing industry and laying a solid foundation for sprinting toward RMB 500 billion and building a globally influential capital of home furnishing manufacturing. This summit forum was organized precisely by the government for local enterprises.

Soonfor Software Was Invited to the Ganzhou Furniture Expo Summit Forum to Empower the Digital Transformation of Nankang's Home Furnishing Industry

Soonfor Software has focused on pan-home digitalization for 26 years. It is a well-known software service provider in the pan-home furnishing industry in the Asia-Pacific region, a solution and software supplier for national intelligent manufacturing pilot demonstration projects, and the chair unit of the Guangdong Informatization and Intelligent Manufacturing Committee. It has long focused on providing products and services such as management software, management consulting, intelligent manufacturing, and intelligent marketing for the pan-home furnishing industry, and has successfully delivered mature digital solutions to more than 2,000 large and medium-sized home furnishing enterprises, with users across China, Vietnam, Malaysia, Indonesia, and other countries and regions.

Soonfor Software Was Invited to the Ganzhou Furniture Expo Summit Forum to Empower the Digital Transformation of Nankang's Home Furnishing Industry

With more than twenty years of accumulated experience in home furnishing digitalization, a large number of successful cases, and a professional implementation and guidance system, Soonfor Software deeply understands what Nankang home furnishing enterprises need right now. It can accurately diagnose enterprises, help them formulate tailor-made overall digital solutions through digital means, connect the front, middle, and back ends of furniture industry design, manufacturing, and marketing, achieve major increases in per capita and per unit area output value, reduce costs, and improve efficiency, enabling Nankang home furnishing enterprises to move to the forefront of global digitalization and helping Nankang reach RMB 500 billion in output value as soon as possible, giving strong wings to Nankang's goal of becoming a globally influential capital of home furnishing manufacturing.

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