In the previous article,Great news! Soonfor customers Dushi, Weijia, and Longsheng were all selected as benchmark enterprises for digital transformation in Fujian Province!we focused on the case of Soonfor customer Dushi's selectedBamboo and Wood Smart Manufacturing MES and ERP Deep Integration Application Informatization Project.

In this issue, we continue to share the case of Soonfor customer Weijia Group's selectedSmart Manufacturing and Full-Process Informatization Collaborative Managementfor your study and reference.


As a full-industry-chain bamboo home furnishing manufacturer and a provincial science and technology Little Giant leading enterprise, Soonfor's long-term customerFujian Weijia Household Products Manufacturing Co., Ltd.was selected as a provincial benchmark enterprise for industrial internet application and was included as one of the 12 typical application cases of new-generation information technology and manufacturing integration development in Fujian Province.

Starting in October 2019, Weijia began introducing Soonfor MES, a manufacturing execution system, and Soonfor EMM, an enterprise management monitor mobile app system, as a complete software suite, and connected MES, EMM, SCM, CRM, and ERP-F19 with CNC-based intelligent equipment. In December of the same year, Weijia again upgraded by introducing Soonfor Standard Home Furnishing ERP-F19 from Guangdong Soonfor Software Co., Ltd., realizing full-process informatization collaborative management across business, research and development, procurement, production, finance, human resources, and other links.

In 2019, Weijia recorded sales of 289 million yuan and profit of 18.9. million yuan. After the technical transformation, in 2021 the company's sales reached 423 million yuan and profit reached 43 million yuan. The data shows a year-on-year sales increase of 32 percent and a year-on-year profit increase of 56 percent.


Enterprise name: Fujian Weijia Household Products Manufacturing Co., Ltd.

Scenario name: Smart Manufacturing and Full-Process Informatization Collaborative Management

Service provider: Guangdong Soonfor Software Co., Ltd.

Enterprise profile:

Fujian Weijia is a bamboo home furnishing manufacturer centered on bamboo household products, integrating bamboo cultivation, research and development design, cultural creativity, intelligent manufacturing, and online and offline omni-channel sales. Founded in 2009, it has registered capital of 38 million yuan, covers an area of 100 mu, has more than 500 employees, a research and design team of more than 70 people, and more than 200 independent intellectual property rights. Its main products include bamboo furniture, bamboo tableware and kitchenware, and bamboo home products under brands such as Weijia, Chengshe, and Weijia Future Home. The company values the continuous building of technical development and innovation capabilities and has established long-term strategic partnerships with universities including National Yunlin University of Science and Technology in Taiwan, China Academy of Art, Zhejiang A&F University, Fujian University of Technology, and Wuyi University. Its products now cover more than 400 cities nationwide and are exported to Europe, the United States, Southeast Asia, and other markets, where they have received high praise. The company has successively won honors including National High-Tech Enterprise, National Forestry Leading Enterprise, National Agricultural Industrialization Leading Enterprise, Fujian Province Most Promising Cultural Enterprise, Provincial Cultural Industry Demonstration Base, Fujian Provincial Industrial Design Center, Fujian Service-Oriented Manufacturing Demonstration Enterprise, Fujian Industrial Enterprise Quality Benchmark, and Nanping Municipal Government Quality Award.

Weijia Group:

Technology leads development, and innovation creates the future

In July this year, the 2022 provincial enterprise technology center cultivation list was announced, and six enterprises in our city were selected, with Fujian Weijia Household Products Manufacturing Co., Ltd. honored on the list.We will take this selection as an opportunity to grasp the trend of green and smart technological innovation, increase research and development investment, enhance our independent innovation capability and level, deepen the development and research of bamboo products, and keep moving toward modernization, intelligence, and green development, said Dou Zujun, chairman of Fujian Weijia Group. With deep insight into the bamboo home furnishing industry and future development trends, Weijia Group has in recent years integrated the bamboo industry chain, combined it with the internet plus model, achieved a leap from follower to leader, and become a main force in Shaowu's construction of innovative enterprises.

From traditional manufacturing to intelligent manufacturing

Fujian Weijia Group is located in Shaowu City, China's hometown of bamboo. It is a service-oriented bamboo home furnishing manufacturer centered on bamboo household products, integrating bamboo cultivation, research and development design, cultural creativity, intelligent manufacturing, and omni-channel sales, and possessing independent intellectual property rights and proprietary core technology products. To empower rapid brand development, Weijia has laid out new retail formats, providing channel partners with services such as design, intelligent manufacturing, and drop shipping, and has reached strategic cooperation with well-known internet e-commerce platforms such as Xiaomi, Yitiao, NetEase Yanxuan, and Lin's Wood.

Today's large and impressive Weijia started from a tiny stall. In 1998, 22-year-old Dou Zujun followed his family to Yiwu, Zhejiang, and began his first entrepreneurial venture in a stall of less than one square meter, wholesaling chopsticks. In 2006, Dou Zujun registered Yiwu Weijia Company, and its products gradually expanded from a single category of chopsticks to bamboo household products. In 2009, he established Fujian Weijia Household Products Manufacturing Co., Ltd. and moved the company's headquarters to Shaowu Economic Development Zone.

Adhering to the values of integrity, innovation, and efficiency, Dou Zujun led the company onto a fast track of development. However, after the early period of rapid growth, the company soon encountered bottlenecks. For a long time, the bamboo manufacturing industry has had serious short-term behavior, emphasizing imitation over innovation, with similar products, severe homogenization, low production efficiency, high energy consumption, and poor supply-chain information communication. These are also issues that our company must face and solve, Dou Zujun said. To solve these problems and pain points, on the basis of nearly ten years of stable early development, Weijiaaccelerated transformation and upgrading in 2019, used the industrial internet model, increased investment in information technology, promoted the overall upgrading of bamboo product production equipment and production lines, continuously improved production intelligence, built MES and EMM systems, and established the ERP-F19 full-process informatization collaborative management platform, enabling the company to move toward intelligent manufacturing and form its core competitiveness.


Bamboo is hard in texture and has vertical grain, unlike the mesh-like grain of wood. Therefore, panel furniture made entirely from bamboo materials is prone to cracking during processing, and wood-processing equipment cannot be directly applied to bamboo. This places higher requirements on the processes, cutting tools, and molds used in bamboo processing equipment. For this reason, in 2020 the company decided on a strategic transformation and jointly developed bamboo industry 3.0. intelligent equipment with equipment manufacturers, including intelligent bamboo color sorting machines, CNC bamboo and wood customized intelligent machining centers, heavy-duty moving-table automatic machining centers, automatic cutting machining centers, CNC drills, CNC mortising machines, CNC double-sided copy milling machines, CNC band saws, CNC drilling and tapping machines for coat racks, automatic panel joining machines, automatic vacuum packaging machines, and other CNC and intelligent equipment. By adopting a complete set of CNC equipment for design order splitting, data conversion, labeling, drilling, cutting, and edge banding, the company realized intelligent production of bamboo furniture, applying new bamboo panels while ensuring production efficiency.

From homogeneous competition to differentiated breakthrough

Entering Fujian Weijia Household Products Manufacturing Co., Ltd., one finds intelligence and a sense of technology everywhere. On the customized intelligent production line for bamboo cabinets, workers operate computers according to the process flow and easily complete intelligent bamboo strip color sorting.

This seemingly simple operation used to be a demanding manual color-sorting job. Workers in the color-sorting position had to train for half a year before becoming proficient. Weijia cooperated with a Beijing company to develop an intelligent bamboo strip color sorting system. This system saves two-thirds of the labor. There are now about eight similar machine-substitution systems, said Ge Dongshui, director of Weijia Group's main factory.

In 2012, Weijia used Yonyou's ERP system T6, based on a C/S architecture, meaning a client/server model. In 2016, it upgraded to the T+ cloud service system, based on a B/S architecture, meaning a browser/server model.

Starting in October 2019, Weijia began introducing Soonfor MES, a manufacturing execution system, and Soonfor EMM, an enterprise management monitor mobile app system, as a complete software suite, and connected MES, EMM, SCM, CRM, and ERP-F19 with CNC-based intelligent equipment. In December of the same year, Weijia again upgraded by introducing Soonfor Standard Home Furnishing ERP-F19 from Guangdong Soonfor Software Co., Ltd., realizing full-process informatization collaborative management across business, research and development, procurement, production, finance, human resources, and other links.

Through the ERP system, each module can be managed efficiently and precisely. For example, the product process management module forms production planning and dispatching operation data. Through chip cards embedded in Soonfor iPad workstations, it enables interaction among data, equipment, and operators, allowing each process to transmit product inventory and piece-rate wage cost information to the ERP system in real time. Managers can monitor and control order execution and inventory at any time through computers or mobile apps. The lean production management module provides data-based support for quality and cost control. Intelligent equipment uses equipment as the carrier and software plus network connectivity to realize intelligent management and flexible transformation, coordinating research and design, production management, process flow optimization, equipment health management, product quality control, and other tasks to complete data-based execution of the entire production process.

Through the Smart Manufacturing and Full-Process Informatization Collaborative Management project, Weijia successfully achieved transformation and upgrading, giving the company capacity advantages, cost advantages, product quality advantages, and product technology advantages in the industry. The company has developed from traditional single-mode manufacturing toward internet-based intelligent manufacturing, forming a typical industrial internet application.

The implementation of the project also brought Weijia many achievements in intellectual property. While carrying out intelligent equipment technical transformation and introducing MES and ERP systems, the company launched research and development topics such as production intelligent equipment and full-process informatization control, bamboo automatic color sorting and feeding system process technology, bamboo cutting board integrated technology, air compressor waste-heat recovery drying preparation system, new bamboo strip pressing process, new cutting board integrated mass-production process, and new bamboo fiber tableware materials. These efforts led to eight research and development patent achievements, bringing the company's cumulative independent intellectual property patent achievements to more than 200.

From Weijia to Weijia Future Home

A set of data clearly shows the actual results Weijia has achieved by using the industrial internet to build digital integrated innovation:

In 2019, Weijia recorded sales of 289 million yuan and profit of 18.9. million yuan. After the technical transformation, in 2021 the company's sales reached 423 million yuan and profit reached 43 million yuan. The data shows a year-on-year sales increase of 32 percent and a year-on-year profit increase of 56 percent, with profit growth significantly higher than sales growth. This came from changes in the product structure caused by the company's newly added customized home furnishing projects.

As automated production and management levels improve, the company has gained flexible customization capabilities, making its business model more flexible and diversified and giving it the resilience to extend the industrial chain upstream and downstream, Dou Zujun said. The company has moved from single batch production of furniture products to providing customers with overall spatial solutions, skillfully avoiding the traditional single manufacturing battlefield and price wars among peers. It has shifted from low-price competition in homogenized products and a production-centered marketing model to one oriented toward customers' individual needs, with deep integration of online and offline channels, manufacturing, and demand. Personalized products and services not only strengthen the company's sense of social responsibility, but also stimulate customers toward greater consumption and guide the company toward the high-end market.

Today, Weijia has two intelligent production bases in Shaowu, Fujian and Zixi, Jiangxi, as well as a research and design center in Hangzhou. It has established long-term strategic cooperation with universities including National Yunlin University of Science and Technology in Taiwan and China Academy of Art, focusing on research and development for the efficient use and broad application of bamboo in home life. Its products always run through the concept of home. Original products such as Weijia bamboo tableware and bamboo furniture cover more than 500 cities nationwide and are favored by markets in Europe, the United States, Southeast Asia, and other countries. After years of development, the company has successively won honors including National High-Tech Enterprise, National Forestry Leading Enterprise, China Well-Known Trademark, Fujian Famous Trademark, Fujian Famous Brand Product, and Fujian Agricultural Leading Enterprise.

On the path of traditional processing and manufacturing, Weijia Group keeps pace with the internet trend and has built the Chengke maker space platform for mass entrepreneurship and innovation. It owns a comprehensive modern service e-commerce incubation ecosystem integrating a characteristic industrial park, e-commerce retail and wholesale center, e-commerce talent training center, technical service center, commercial logistics center, and centralized e-commerce product display center.

While possessing strong product design and innovation capabilities as well as intelligent production and manufacturing research and development technology, Weijia places greater emphasis on diversified channel development. It has now established a multi-channel marketing network reaching online and offline, domestic and overseas markets, covering direct-operated supermarkets, e-commerce, foreign trade, OM customization, and other businesses, forming a complete system.

Dou Zujun said that with the strong support of the municipal Party committee and municipal government over the years, Weijia Group has adhered to the path of ecological priority and green development, invested substantial manpower and resources in low-carbon environmental protection and health technology, and actively tried the research, development, and application of new materials, new processes, and new technologies in traditional fields. With the help of intelligent manufacturing, the company is continuously expanding the new retail market and building Weijia Future Home, a future home furnishing brand, creating the future through continuous innovation.

Source: compiled from Nanping Radio and Television Station
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