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Manufacturing with More Digits: Soonfor Software uses craftsmanship to decode the digital code of the home furnishing industry

Published on: 2021-11-08

To help manufacturing enterprises achieve digital transformation, software companies have taken action one after another. However, manufacturing enterprises vary widely, so how can digital upgrading in a specific industry be made more professional and refined? Reporters visiting digital enterprises in Dongguan learned that some companies focus on digital services in vertically segmented fields and, with a craftsman spirit, help industries upgrade their digital transformation with good results.

Manufacturing with Digital Speed | Soonfor decodes the digital code of the home furnishing industry with a craftsman spirit

Full-process digital management helps enterprises reduce costs and improve efficiency

In 1995, Zhang Aiguo, who had worked in the software industry for many years, entered the home furnishing industry and began devoting himself to digital management in the home furnishing sector. He noticed that home furnishing manufacturing is a discrete and labor-intensive mode of operation, with irregular products, irregular materials, complex processing techniques, standards that are difficult to establish, high technical requirements, and excessive reliance on manual labor.

In response to these industry pain points, Zhang Aiguo combined his professional expertise and proposed the concept of "digital management for home furnishing enterprises," striving to promote management upgrades across the home furnishing industry chain with a "craftsman spirit." In 2003, Zhang Aiguo decided to promote the digital management experience he had accumulated over many years to the entire industry and founded Guangdong Soonfor Software Co., Ltd. From then on, the company began walking alongside home furnishing enterprises as a professional companion, launching products and services such as "smart manufacturing," "smart marketing," "management consulting," and "management software," deeply cultivating the pan-home furnishing industry and providing comprehensive, mature digital solutions.

"For example, making a sofa set requires internal frame production, cutting, sewing, installing spring webbing, upholstery, and other processes. In the past, these processes were often conveyed manually, making it difficult to control production steps. Different masters used materials to different standards, took different amounts of time, and shortages of materials could easily occur, resulting in low capacity and inaccurate delivery times," said Xu Aizhen, deputy general manager of the Marketing Center of Guangdong Soonfor Software Co., Ltd. Through a digital management system, the product line can be supervised throughout the whole process, production standards for each step can be set in advance, BOM component lists can be established, process routes can be defined, material completeness can be controlled, and the system can calculate optimal scheduling. In this way, enterprises can connect internal data, smooth management links, and truly reduce costs while improving efficiency.

At Soonfor Software in Nancheng, reporters visited the smart manufacturing simulation factory the company built for the furniture industry. It demonstrates the entire smart manufacturing process by which furniture is turned from consumer demand into reality. Consumers place online orders for their personalized furniture through various channels. After the nearest store receives the order request, a technician is arranged to measure on site. Once the data is collected, the designer prepares the rendering and uploads it to the system. The system then automatically splits the order and connects seamlessly with production. From automated production, smart warehousing, and smart logistics to on-site installation and after-sales service tracking, full-process system control can cut the delivery cycle in half, reduce missed shipments, wrong shipments, and short shipments, greatly improve customer satisfaction, and enhance brand competitiveness.

The "Debate Room" leads home furnishing enterprises to discover a digital "new continent"

"In addition to digital management systems for the full production process, we also provide management consulting services for enterprises," Xu Aizhen said.

Feng Dong, who works in furniture manufacturing, is one of Soonfor's new clients. Feng Dong said that over the past two years, rising raw material prices in the furniture industry, increasing labor costs, and difficulty recruiting talent have all made the market unfavorable, and his company has been searching for a way to break through. Introduced by peers, Feng Dong learned that digital management could be used to upgrade and transform the production line, which would not only save material and warehousing costs but also cut labor needs by half.

Still somewhat skeptical, Feng Dong came to Soonfor for a visit. "But our company has no digital talent. What if we don't know how to manage the digital system later on?" "On the one hand, we have accumulated more than 20 years of industry experience and will make a solid plan for your company's digital management. On the other hand, we have highly professional and experienced consultants who will provide full-process guidance and follow-up services and train your company's digital personnel."

In Soonfor's "No. 4. Debate Room," Zhou Lijuan, marketing director of Soonfor, patiently explained things to Feng Dong, and the two exchanged views on a series of situations that would follow the company's digital upgrade. In the end, Feng Dong decided to cooperate with Soonfor.

"I have benefited a lot. I have seen the actual effect, especially the reduction in warehouse inventory. The cash flow tied up in our backlog of materials alone may reach 30 to 40 million yuan. After adopting Soonfor Software, we can increase turnover by more than 40%, which is equivalent to releasing more than 20 million yuan in material utilization costs. This is extremely beneficial to the company's cash flow."

Zhou Lijuan said that the home furnishing industry belongs to traditional manufacturing, and some business owners are older and still take a wait-and-see attitude toward digitalization or even find it hard to accept. That is why the company specifically set up the "Debate Room." Although the name sounds like arguing, it is actually a process of digitally guiding traditional furniture manufacturing enterprises.

"Mindsets need to change, and once they do, you can discover a 'new continent,'" Xu Aizhen said. "Since its establishment, Soonfor has served more than 2,000 medium-sized and large home furnishing enterprises. The experience accumulated over the years has also built a knowledge base within the industry. We also value service and point-to-point communication with customers, so it can be said that we provide enterprises with expert-style turnkey projects."

Zhong Hongsheng, who has worked in the furniture industry in Houjie for many years, said that furniture manufacturing, as an important component of China's traditional manufacturing sector, has become an important channel in the domestic and international dual-circulation pattern. As the pandemic has severely impacted the home furnishing supply chain, the domestic furniture industry has seized the opportunity to develop at scale and in groups, and demand for and investment in digitalization have remained strong. In addition, as consumers become younger, people born from the mid-1980s to the mid-1990s have become the main consumers of household furniture. Customization and fashion have become new social consumption concepts, pushing enterprises to adapt to consumer characteristics and extend digitalization toward the consumer end, making it an indispensable enterprise management method. At present, most home furnishing enterprises in Dongguan use Soonfor's software systems, and its ERP market share in the national pan-home furnishing field has remained No. 1. for many consecutive years.

"Promoting upgraded digital management in the home furnishing industry is aligned with the country's digital economy concept. Therefore, our company often represents software enterprises at seminars on digital transformation organized by the Dongguan municipal government, puts forward our suggestions, and shares our many years of experience in guiding digital management for home furnishing enterprises. We are very confident about the market prospects ahead," Zhou Lijuan said.

Source: Dongguan Radio and Television Station

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